Search Engine Optimization (SEO): Getting Started! | Peatixtag:peatix.com,2011:12020-07-02T12:08:53+08:00PeatixOpenAcademySearch Engine Optimization (SEO): Getting Started!tag:peatix.com,2019:event-9638502019-08-07T10:00:00MYT2019-08-07T10:00:00MYTSearch Engine Optimization (SEO) is the practice of optimizing a website by improving internal and external aspects to increase traffic your website receives from search engines!With so many websites in the digital realm today, optimizing your website for search engines is important! It requires looking at many different elements that we will be diving into during this workshop.** This a 2-day workshop, 7th - 8th of August (Wednesday & Thursday) starting from 10am to 5pm each day!** This workshop is also HRDF claimable!The objectives of this workshop:
To understand the basics and key concepts of SEO.
To understand the key contributing elements of SEO.
To be able to implement SEO for a website.
To understand the metrics involved in an effective SEO strategy.
What you will gain from this course:Individuals will be able to develop an effective SEO strategy and effectively implement it on their own brands. We will be covering the topics below: Introduction to Search Engine Optimization (SEO)
What and how does Search Engine Optimization (SEO) works?
How different are SEO and Pay Per Click (PPC)?
On page versus Off page SEO.
Keyword Research
Understanding keyword research tool.
Keyword selection process.
Short-tail vs Long-tail keywords.
Domain Name & Web Hosting
Understand domain name, sub domain name and web hosting.
Step by step guide to registering for a domain name & web hosting.
Introduction to Content Management Systems
Introduction to WordPress.
Recommended plugins for better SEO ranking.
Increasing web security and preventing spam.
What is On-Page SEO?
Introduction to On-Page SEO and how does it affect SEO ranking.
Types of On-Page SEO signals that Google capture.
Optimization for - content, image, video, user site map and landing page.
How does website speed and website layout affect SEO?
Building a Google preferred web structure.
Understanding Google heading priorities.
Google SEO Concept – Domain Authority and Page Authority.
Understanding Google meta tag and meta description.
Blogs and SEO.
Understand the dos to have a good ranking in Google Search Result Page (SERP).
Common problems faced with On-Page SEO and Google meta tag.
Analyse competitors On-Page SEO strategies.
On-Page SEO websites case studies.
What is Off-Page SEO?
Introduction to Off-Page SEO and how does it affect SEO ranking.
Building backlinks – Link Authority, Relevancy and Diversity.
Analyse your competitors’ Off-Page SEO strategies.
A guide on getting listed on Google Places.
Tools and Resources
What is Google Search Console Tool (formally Google Webmaster)?
Google’s spiders.
Google indexing.
Common problems faced with indexing how to prevent it.
Build and submit XML Sitemap for Google Search Console.
How does XML Sitemap affect your SEO ranking?
SEO and Mobile
Introduction to mobile SEO.
How does mobile SEO affects Google search ranking?
Common issues faced with mobile SEO and how to fix them.
SEO and Social Media
How does social media affect SEO ranking?
Common problems faced with social media SEO issues and how to prevent it.
Conclusion
The do’s and don’t of SEO.
Key takeaways of the workshop.