MaGIC Academy - Founder Institute: Startup Marketing 101: How to Get Your First Customers

About the Speaker:

Jonathan Greechan

Jonathan Greechan is the Co-Founder and Head of Marketing at the Founder Institute, the world's largest startup launch program with over 1500 graduate companies across 100+ cities and 6 continents. Jonathan is also the Executive Producer of the Founder Showcase, a leading Silicon Valley startup conference that has run since 2009 and featured speakers like Elon Musk and David Sacks; and a Partner of TheFunded.com, the leading website for startup founders to rate and review venture capitalists and share tips on startup financing. Prior, Jonathan built and ran content and marketing at Game Trust, an online gaming startup that raised $20M+ in VC and sold to RealNetworks (RNWK) in 2007; and managed the online community content product strategy, roadmap, and execution as a Product Manager at Real Networks.


While building a great product is key to building a great company, far too many startup founders completely ignore the task of getting people to use their product. At this event, Jonathan Greechan (Co-Founder of the Founder Institute) will teach you about the frugal tactics being used by fast-growing companies to get their first users, as well as some of the strategies he used to build the Founder Institute into a global organization using <$30,000 in paid advertising. In addition, there will be a workshop on how to create a compelling "startup story", as well as a feedback session where attendees can get feedback from both Jonathan and the crowd on their marketing ideas.

Key Takeaways:

- Learn low-cost tactics that startups are using to get their first customers
- Learn how content marketing can be a crucial tool for any organization
- Get direct feedback on your startup marketing and story ideas

  • 4.30pm - 6.45pm : Workshop followed by Q & A
  • 7.00pm - 8.00pm : Ramadhan Dinner

Tue Jul 7, 2015
4:30 PM - 7:30 PM MYT
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Venue Address
Block 3730, Persiaran APEC, 63000, Cyberjaya Malaysia
Malaysian Global Innovation & Creativity Centre