Google Garage on Wheels

28 May 2015, 9.30am - 12pm, ACE Ideation Centre

Dear Google friends!

Join us in Google’s Garage on wheels for a CSI:Lab to: Unleash your creativity, Google style.

CSI:Lab offers participants an opportunity to learn how to tackle complex problems (aka opportunities) and foster an innovation culture within their own start-up and organizations. As a participant in the CSI:Lab, you'll get your creative juices flowing through a user-centered, prototype-driven design process that will empower you to collaborate across disciplines and tackle the world’s biggest challenges.

CSI:Lab will unleash your creativity and help you to:

  • Find out what it takes to go from ill-defined problems to well-designed solutions

  • Practice observation and interviewing techniques to generate user insights

  • Use 10x thinking methods to develop ideas

  • Prototype ideas rapidly

  • Experiment to test and validate your prototypes / solutions

CSI:Lab is an action-packed, team-based workshop led by Dr. Frederik G. Pferdt

Whether you’re a CEO, team lead, user experience designer, engineer, entrepreneur or anything in between, you’ll walk away with tangible solutions to real challenges. You'll also learn valuable tools and techniques, as well as how to adopt a mindset that will help you to drive innovation in your organization.

Dr. Frederik G. Pferdt is Google’s Head of Innovation & Creativity Programs and lecturer at Stanford University.

His passion is to develop the capacity to innovate in everybody and believes creativity exists in all of us.
He leads a talented team which helps Googlers solve anything creatively and trains people on how to build a better future through technology, fast.

Frederik is co-founder of “The Garage”, Google’s hacker/designer/maker space and created the CSI:Lab (Creative Skills for Innovation), which develops innovators and generates hundreds of new-to-the-world ideas with teams from YouTube to Chrome, the Noogler team to Google [x]. As a Lecturer at Stanford’s d.school, he feels lucky to empower students through user-centered, prototype-driven design so that they can do cool things that matter in the world. He was nominated as a visiting scholar at the Center for Design Research, Stanford University and research scholar at EdLab, Columbia University where he researched the convergence of design, technology and education. As the founder of LearningDesign:Lab, he ran award-winning design experiments for various groups -- from kindergartners, to teachers, to CEOs.

Frederik holds a Master of Science in Business and Human Resource Education from University of Konstanz and a Doctorate in Learning Design & Technology from the University of Paderborn. His creative views on innovation culture, leadership and future technology have earned him invitations to transform an array of Fortune Global 500 organizations and were featured in FastCompany, Time Magazine, ARD TV, Sueddeutsche Zeitung, Der Spiegel, Oggi, UK Telegraph, BBC Radio, El Mercurio, Hong Kong Economic Times, Oriental Daily News.

He currently lives in Silicon Valley with his wife and two sons, and draws inspiration from his boys' childish minds and playfulness.

Thu May 28, 2015
9:30 AM - 12:00 PM SGT
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