tag:peatix.com,2011:1 2021-11-17T14:17:05+08:00 Peatix MaGIC tag:peatix.com,2015:event-85558 2015-05-09T10:00:00MYT 2015-05-09T10:00:00MYT

About the Speaker:                                                     Raj Kumar is the Vice President of Global Consulting at the UCSI Consulting Group, the leading authority on Blue Ocean Strategy in Asia Pacific. He has been a certified Blue Ocean Strategist for over five years and has successfully deployed and implemented Blue Ocean Strategy in many large and listed local companies, international corporations, billion-dollar conglomerates and government-linked enterprises. In 2010, Raj was handpicked to embark on the Economic Transformation Programme led by the Performance Management Delivery Unit (PEMANDU), where he contributed to writing part of the blue print for Malaysia’s Economic Transformation Roadmap. He was also appointed as the head business coach for the renowned Alliance Bank BizSmart SME Challenge in Malaysia in 2013. Overview:Blue ocean means an untapped, not ventured, competitor free market space. It is also a highly profitable growth, by expanding industry boundaries. It is to launch a completely new industries, and company's activities are in pursuit of differentiation and low cost. Blue ocean creates and captures new demand. Some examples of blue ocean strategy companies are like Southwest Airlines, Cirque Du Soleil, The Body Shop and Nintendo. The four principles of blue ocean strategy are: Differentiation and low cost (value innovation)Emphasis is on demand side.Create own uncontested market space.Create and capture new demandWhile, red ocean are traditional competition based strategy, which are not sufficient to sustain high performance.Key takeaways:Value Innovation: Differentiation And Low CostCreate & Capture New DemandTo be exposed to selected BOS tool (the "as is" strategy canvas)Useful References (and recommended readings)Red Vs. BlueBlue Ocean Strategy - Summary and Examples

tag:peatix.com,2015-05-01 01:24:08 2015-05-01 01:24:08 The event description was updated. Diff#89032 tag:peatix.com,2015-05-01 01:17:30 2015-05-01 01:17:30 The event description was updated. Diff#89029 tag:peatix.com,2015-05-01 01:16:43 2015-05-01 01:16:43 The event description was updated. Diff#89028 tag:peatix.com,2015-05-01 01:14:05 2015-05-01 01:14:05 The event description was updated. Diff#89027 tag:peatix.com,2015-05-01 01:13:10 2015-05-01 01:13:10 The event description was updated. Diff#89026 tag:peatix.com,2015-05-01 01:12:22 2015-05-01 01:12:22 The event description was updated. Diff#89025