MaGIC Academy: TRIZ The Open Secret of Innovation in Forbes 500 Companies

About the Speaker:

Issac Lim

As a certified TRIZ practitioner and trainer, Issac has experience in running talks and workshops in the areas of TRIZ, innovation, and eco-efficiency. To date, he has consulted and trained innovators from various industries. The growing list of trained companies includes finance, education, manufacturing, and construction industries. Issac is also an author in the American Journal of Applied Sciences and the International Journal of Innovation Management & Technology. Besides proliferating TRIZ together with the Malaysia TRIZ Innovation Association (MyTRIZ), Issac serves as its Honorary Treasurer.


TRIZ is a problem solving method based on logic and data, not intuition, which accelerates the project team’s ability to solve these problems creatively. TRIZ also provides repeatability, predictability, and reliability due to its structure and algorithmic approach. “TRIZ” is the (Russian) acronym for the “Theory of Inventive Problem Solving.” G.S. Altshuller and his colleagues in the former U.S.S.R. developed the method between 1946 and 1985.

TRIZ is an international science of creativity that relies on the study of the patterns of problems and solutions, not on the spontaneous and intuitive creativity of individuals or groups. More than three million patents have been analyzed to discover the patterns that predict breakthrough solutions to problems. TRIZ is spreading into corporate use across several parallel paths – it is increasingly common in Six Sigma processes, in project management and risk management systems, and in organizational innovation initiatives.

Key takeaways:

1. The 5 Levels of Innovation : Not All Innovations are Equal

2. Systematic Innovation : Make Success Predictable & Repeatable

3. Doing the Right Thing : Finding the Right Problem to Solve

4. Doing Things Right : Finding the Right Solution to the Problem

  • The event description was updated. Diff#86062 2015-04-15 06:48:24
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Sat Apr 18, 2015
10:00 AM - 12:00 PM MYT
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Venue Address
Block 3730, Persiaran APEC, 63000, Cyberjaya, Malaysia Malaysia
Malaysian Global Innovation & Creativity Centre

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