SHIFT Happens! Adapting a sustainable business model in the digital world


“Leverage social media to your business”. We’ve heard it countless times, but why bother? How does it even benefit your business?

We live in a fast changing digital age. While some of the best business practices stood the test of time, how your brand engages with people may not. If you still think having just a Facebook page is enough for your business - you’re wrong!

SHIFT happens! So you either sink or swim with the current tide, or better yet, embrace new technology for your business and stay market relevant.

As the definition of value continues to evolve, the demand for business to demonstrate its ability to create value of various forms for all stakeholders – and not just profit for shareholders – is increasing, and the question of how this value is identified, measured and communicated becomes paramount.

When it comes to building an informed sustainability business roadmap, how should a company move from metrics, to tactics, to strategy? What companies are embedding sustainability across their entire value chain, and how are they leveraging the existing system infrastructure as a central part of the solution especially in this digital age?

Attend this workshop to learn on how you can create the SHIFT into your business and learn the new sustainability models that can be adapted to your business in the digital world.

Course description:

Expect an evening of experiential activities, lectures, and participative discussions and exercises, designed to help you understand how technology has shifted the marketplace to be consumer-centred.

Who should attend:

  • Entrepreneurs & business owners

  • Newbies (In business)

  • Interested Parties

Trainer profile:

Adzfar Aziz, Chief Engagement Officer, Social Media Leader

Adzfar Aziz is the Founder & Chief Engagement Officer (CEO) of Social Media Leader, a leading social enterprise providing an integrated digital & social media marketing solutions to individuals, businesses and organisations worldwide. He was previously the VP, eMarketing and Innovative Media at Leaderonomics. Fondly known by his peers as ‘Ed’, he was one of the pioneer team members who started BFM89.9, the first business radio station in Malaysia. There, he spearheaded BFM’s marketing strategies and customer acquisition activities, in the process securing long term sponsorship of major clients such as CIMB and DiGi, making the station profitable and reputable within its first year of operation.

When and where?

Date: 24th March 2015 (Tuesday)

Time: 7.30PM - 10.00PM

Venue: Dewan Mahkota, Level 5, Block B, Platinum Sentral, SME Corp Malaysia

[Google Map link: bit.ly/googlemapit]

Event Agenda



7.30 pm

Registration & Mingle

8.00 pm


8.15 pm

SHIFT! Happens Workshop

10.00 pm

Event concludes

What’s RISE Workshop about?

RISE Workshop is a hands-on workshop where we’ll equip you with the necessary skill set to help you and your ventures grow. Each workshop features:

  • Technique sharing - Expert trainers that will share the best practices, skills and techniques that can be used to turn a good venture into a great one.

At RISE, we’d like to foster a culture of giving before receiving. Do you have an opportunity you would like to share? Post it up our Give & Take Board and let other attendees respond!

  • The event description was updated. Diff#81424 2015-03-19 05:39:31
Tue Mar 24, 2015
7:30 PM - 10:00 PM MYT
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Dewan Mahkota, SME Corp Malaysia
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Venue Address
Level 5, Block B, SME Corp. Malaysia Platinum Sentral, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, Kuala Lumpur Malaysia