Don't end up on the chopping board. Starting your F&B business right.


Have a burning passion to kickstart your F&B business? Hang on to that thought! You know the drill, only a handful of new F&B business makes the cut and most others end up on the chopping board.

How can you tell if you're ready to start one? Do you know what's the 1st step needed to start an F&B business? What are the basic fundamental F&B business criteria? The menu list goes on...

Training objectives

This series of RISE workshop serves you just that! Find out;

- what is the 1st step you need in starting your F&B business

- the basic fundamental of F&B business criteria

- 3 ways to start your own F&B outlet

- hear examples of local success stories & analyze the ingredients behind their successes

Who should attend

Entrepreneurs, business owners & aspiring entrepreneurs with burning passion.

Trainer: Heng Zee Soon (Director - 1-Stop Cafe, LOP Management Services Sdn Bhd)

Heng Zee Soon is a Certified Professional Trainer (CPT) currently focuses his training and coaching in the area of (1) Food and Beverages Management and (2) Property investment.

He has obtained his Bachelor’s Degree in Human Resources Management in 1993, from

the University of South Alabama, USA. He started his career with Price Waterhouse Coopers Malaysia in 1994.

Later he was recruited by Tai Thong Group of Restaurant. He has served as the head of HR Department and later on the F&B Operation Manager, and was one of the key members that assisted in the listing of the company – TT Resources Berhad in year 1998.

2001, He held the position of Country - General Manager of China Division. He has led a team of 10 Malaysians together with 160 staffs in the China F&B operations.

Over the years, he has witnessed new comers in the F&B industry failed miserably and lost a lot of money. He had since, driven to enlighten aspiring F&B entrepreneurs to build and have a solid foundation.

When and where?

Date: 10th February 2015 (Tuesday)

Time: 7.30PM - 10.00PM

Venue: Dewan Mahkota, Level 5, Block B, Platinum Sentral, SME Corp Malaysia

[Google Map link: http://goo.gl/lYxFSU]

Event Agenda

7.30pm Registration & mingle

8.00pm Opening

8.15pm Get enlightened!

10.00pm Event concludes

Rise up to the occasion and plan ahead.

What’s RISE Workshop about?

RISE Workshop is a hands-on workshop where we’ll equip you with the necessary skill set to help you and your ventures grow. Each workshop features:

  • Technique sharing - Expert trainers that will share the best practices, skills and techniques that can be used to turn a good venture into a great one.

At RISE, we’d like to foster a culture of giving before receiving. Do you have an opportunity you would like to share? Post it up our Give & Take Board and let other attendees respond!

Have questions about Supersizing your business expansion through franchise.?Contact RISE for Entrepreneurs

Tue Mar 3, 2015
7:30 PM - 10:00 PM MYT
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Dewan Mahkota, SME Corp Malaysia
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Venue Address
Level 5, Block B, SME Corp. Malaysia Platinum Sentral, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, Kuala Lumpur Malaysia