AngelCentral Deep Dive Series: Understanding and Investing in B2B SaaS Startups

Are you keen to understand and find out how to invest in startups in the B2B Saas space?

Hear from Mr Leong Chee Tung, CEO of EngageRocket, an HR tech startup that helps to automate employee experience insights across the lifecycle of each employee. Over his years of experience in running EngageRocket, Chee Tung has developed a detailed understanding of how best to invest in B2B SaaS startups, key metrics to look out for, etc.

The workshop will provide angels with the framework and evaluation methodology to understand, evaluate and invest in early-stage e-B2B SaaS startups. You will bring home a deeper understanding of:

- What is the B2B SaaS space all about, why is there an opportunity today, and how are SaaS companies changing the world
- The journey of a B2B SaaS company
- Founder's perspective: funding and assistance required during growth
- Angel investor's perspective: what to look out for in Founder(s) including the idea, execution, validation metrics, competition, context

The workshop will also include case study discussions and how to go about valuing companies in this space. It will conclude by a panel discussion with experienced practitioners to give you deeper insights into this space.

Panellists include:
- Leong Chee Tung, CEO & Co-Founder, EngageRocket
- Tiang Lim Foo, Partner, Seedplus
- Royston Tay, Former CEO & Co-Founder, Zopim


About Leong Chee Tung, CEO & Co-Founder, EngageRocket
CheeTung is committed to bring the same level of analytics, sophistication, and scientific rigour to managing people as is currently applied to managing finance and customers. He is the CEO of EngageRocket, an HR tech startup that helps to automate employee experience insights across the lifecycle of each employee.

Before becoming an entrepreneur, he was Regional Director of Gallup in Southeast Asia. He read Economics at the University of Cambridge, and has an MA in Political Science from Columbia University under the Singapore Armed Forces Overseas Scholarship (SAFOS).

EngageRocket has been named one of 20 Hottest Startups in 2018 by the Singapore Business Review, and has been featured in multiple outlets like Forbes, Bloomberg, Channel Newsasia, Tech In Asia, The Straits Times, The Business Times, NewsRadio 93.8, Money FM, Berita Harian, e27, DealStreet Asia, and others.

About Tiang Lim Foo, Partner, Seedplus

Tiang started and launched Evernote’s operations in Singapore spearheading market development and business growth in Southeast Asia, Australia and New Zealand.

Prior to launching Evernote, he served as VP of Product at MoVend, a Singtel Innov8 funded startup focused on mobile application development, content distribution and app monetization. Overseeing developer relations, feature planning and product marketing, Tiang identified key publishing and payment partners for the MoVend commerce platform’s growth.

With a Bachelor’s in Mechanical Engineering from National University of Singapore (NUS), he started his career as a medical device engineer designing and implementing manufacturing processes for lean production of cardiovascular stents and catheters in Second Source Medial, a medical device contract manufacturer in San Jose, California and brings this keen understanding of product development to your team.

About Royston Tay, Former CEO & Co-Founder, Zopim

Royston is an entrepreneur, angel investor and cheerleader for SEA’s startup scene. He is co-founder, CEO of Zopim, a Singapore startup founded in 2007 that developed Live Chat software for businesses. Together with a strong founding team, they bootstrapped Zopim from zero to become the most widely-used Live Chat software with tens of thousands of paying customers globally. In 2014, Zopim was acquired by Zendesk which also went public on the NYSE in the same year. He stayed on as GM of Chat and subsequently GM of Message till 2017.

Today he is a full-time investor and nappy-changer, while actively searching for Act Two of his entrepreneurial journey. As an angel investor, he has made more than 20 investments, including funds such as 500 Durians, Entrepreneur First as well as startups like 99.co, ShopBack, MoneySmart, Patsnap and Grain.

About AngelCentral:

AngelCentral is one of the fastest growing community of angel investors in Southeast Asia. Our mission is to build effective angels in the region.

We organize regular curated pitch sessions, angel education workshops and provide syndication services. The idea for AngelCentral started in late 2016 as an community initiative by Der Shing and Shao Ning to share their experiences and lessons learnt on angel investing and to share their dealflow. The response was excellent from angels and startups and so AngelCentral was incorporated as an entity in Feb 2018.

In 2018 alone, AngelCentral has trained >200 angels and raised >S$6m for various startups. We also successfully launched 5 syndicates to help our angels invest together.
Sat Aug 3, 2019
9:00 AM - 12:00 PM SGT
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Seraph Members Only FULL
Angel / Corporate Members SOLD OUT $149.00
Early Bird SOLD OUT $199.00
General Admission SOLD OUT $249.00
Venue Address
79 Ayer Rajah Crescent, #03-01 Singapore

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