Writing Good Press Releases
Do you find that your press releases do not interest the media? Do they trash it immediately? Do the journalists say that there is nothing newsworthy in your press releases? Or do they say that this information has been reported before?
Press releases still remain as one of the most effective ways to reach your organisation’s various stakeholders. A well-crafted press release will help you to communicate your intended messages. However, it should first grab the attention of the media, and be picked up and reported by the media. Only then will your intended message reach your target audience.
By the end of this course, you will be able to:
- Grab the attention of the media; and
- Write a good press release