Selling experiences. Engaging your brands with the next wave of consumers.

Hear Red Bull, we think of high adrenaline sports (skydiving, motorcycles, surfing, snowboarding, X games). But do any of these really have anything to do with a caffeinated, sugary energy drink? They do in the minds of the target - us! That’s because Red Bull has made the product all about the experience. How does that compare with your marketing plan?

Over a decade ago, business marketing plans are as simple as making a decent product, spend on advertising, and sit back to watch profits roll in. It was about convincing consumers your offer is a better offer. Fast forward, the internet changed everything today. Modern marketing is personalised - not because companies try to create new customers. More importantly, because big brands are demonstrating that their brand fits your lifestyle.

1) Jwan Heah
Managing Partner (3Sixty)

2) Fazil Fuad
Creative Director (C27)

and more to come!

Experience RISE Talks January & find out how SMEs in the creative industry get their magic to work for businesses' marketing plan.

When and where?

Date: 20th January 2015 (Tuesday)

Time: 7.30PM - 10.00PM

Venue: Dewan Mahkota, Level 5, Block B, Platinum Sentral, SME Corp Malaysia

[Google Map link: http://goo.gl/lYxFSU]

7.30pm - 8.00pm: Registration & mingle
8.00pm - 8.25pm: Opening & topic insights
8.25pm - 9.05pm: Panel discussion
9.05pm - 9.25pm: Brand zap!
9.25pm - 9.55pm: Q&A
9.55pm - 10.00pm: Appreciation round & wrap up

Rise up to the occasion and engage.

What’s RISE Talks about?

RISE Talks gathers people interested in entrepreneurship over an evening of learning and inspiration. Each gathering features:

- Local enterprise heroes - Successful entrepreneurs who have made it in their different industries will come and share their amazing stories and experiences.

- Book review session. Get key takeaways from entrepreneurship or business books thanks to avid book reviewers.

At RISE, we’d like to foster a culture of giving before receiving. Do you have an opportunity you would like to share? Post it up our Give & Take Board and let other attendees respond!

  • The event description was updated. Diff#69282 2015-01-09 03:01:25
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Tue Jan 20, 2015
7:30 PM - 10:30 PM MYT
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Dewan Mahkota, SME Corp Malaysia
Industry Players (Angel Investors, VC's and etc) FULL
Start-Up Community FULL
General Public FULL
Venue Address
Level 5, Block B, SME Corp. Malaysia Platinum Sentral, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, Kuala Lumpur Malaysia