tag:peatix.com,2011:1 2021-05-24T22:20:30+08:00 Peatix OpenAcademy tag:peatix.com,2019:event-624953 2019-04-18T11:00:00MYT 2019-04-18T11:00:00MYT

Crash Course into Digital Campaign & Ad BuyingAs you know that the digital space is VAST and highly COMPETITIVE in fighting for your audience's attention. We want to equip you with the understanding of planning out your campaigns along with the ad buying strategies to compete in this space! So... let's navigate and climb pass the hurdles with your campaigns and ads. The topics we will be CRASHING into: Campaign Planning - Create tactics for planning and controlling marketing spend according to business objective. - Defining which platforms suits the different campaign.- Map the plan and budgeting against the goal and expected outcome for the brand. - Define average spending (expenses) of common channels and tactics (ad strategy). Ad Buying - Planning - Outline the process for planning, strategising and executing social ad campaign. - Create and manage a social ad campaign on Facebook, Instagram. - Identify data (results) available on each platform and how it can be used. - Create and distribute UTM-coded links. - Analysis key metrics (results) and optimise paid social strategies across different platforms. - Selecting the appropriate social media platforms for specific campaigns. Ad Buying - A/B testing - Structure smaller (A/B) test to influence a larger audience base at a lower conversion cost.- Design and execute best practices for A/B test across different platforms (channels).- Consider various reporting techniques to convey results.- Develop optimisation strategies to ensure overall marketing goals are met.- Describe potential outcomes, benefits, and risk when employing A/B testing and experiments.- Set up and apply A/B test for the brand.- Discuss Conversion Rate and how best to optimise results.What's the learning outcome?At the end of this workshop, you will be able to plan your own digital campaigns, ad buying strategies and understand the best practices to optimise your campaigns in driving towards your goals!What will you need? Your Laptop Or Notebook And your Enthusiasm! Places are limited so SIGN UP NOW!