Brands & Communities: Step forward, get local and engage with consumers on their turf | Peatixtag:peatix.com,2011:12021-11-15T10:12:58+08:00PeatixPeatixBrands & Communities: Step forward, get local and engage with consumers on their turftag:peatix.com,2019:event-6127372019-03-21T19:30:00SGT2019-03-21T19:30:00SGTCommunity outreach, once synonymous with charitable causes, is now being embraced by brands who seek to drive more meaningful engagements with their customers. Gone are the days where one-sided elaborate marketing campaigns of sponsorships & ad-buys dominate the transactional relationship and brands today recognise how having an engaged community can transform users into advocates who would further your business mission.
But building an engaged community is not without its pain. It is often time-consuming, labourious, requires a great deal of effort and consensus across different teams. Hear from Lululemon, Vans and Lush Cosmetics on why they've embarked on this journey, how they've done it and why despite all that work, it is important and worthwhile to engage with consumers on their turf in a bid to humanise a brand.
Hear from:
Felicia Sun / SE Asia brand and community manager, Lululemon
Elijah Kislevitz / Marketing Manager, Singapore/Malaysia, Vans
Ekta Jagtiani / PR & Marketing Executive, Lush Cosmetics
About the Speakers:
Ekta Jagtiani, Lush Cosmetics
Creators of pioneering beauty products such as the fizzing bath bomb and solid shampoo bar, Lush is driven by innovation and its ethics. As a non-advertising company, Lush places emphasis on building authentic customer relationships. Ekta started her Lush journey 5 years ago, and it has been bath bombs and bubbles ever since. She heads up brand communication, campaigns, and events for Lush Singapore, with the goal of raising the brand profile and enhancing the customer experience.
Elijah Kislevitz, Vans
Elijah is brand marketing manager for Vans Singapore/Malaysia. As a brand that strives to be the leader in creative expression, he and his team lead layered campaigns focussed on interactivity and empowering creative expressors. With nearly 2 decades of brand building experience in the regional, Elijah now resides in Singapore with his wife and two daughters.
Felicia Sun, lululemon brand and community manager for South East Asia
Beyond their black stretchy pants, lululemon aims to elevate the world by unleashing everyone’s full potential through sweat, connection and growth. We establish community by supporting ambassadors and grassroot partners to drive impact in hyper local communities. Seeing the brand grow from the 1st store in Asia to 30 stores and counting in the last 4 and half years, she has experienced significant shifts in the fitness industry as the brand continues to grow. Felicia leads brand, community experiences, and communications for lululemon in South East Asia.About the venue:M Social Singapore is a 293-room lifestyle design hotel that thrives on an interplay of friendship, community and new experiences. In an increasingly digitised world, the hotel embraces the millennial mindset with art, design and technology at its core, intertwined with a “discover yourself” concept with the cultural characteristics of its locale. Here, comfort and customisation rank high on the list of priorities, but in a setting that is casual and convivial, without the expected clichés and formalities.Private events are housed in MySpace, a cosy and intimate social enclave imbued with natural daylight, paired with creative food and beverage options — with the flexibility of customisation for all types of events ranging between 30 – 100 pax.Backstage Pass by Peatix is a community event for event organisers - exchange lessons, connect with people who enable events and grow as a group. This is our 20th edition here in Singapore!Am I an "organiser"? Click "read more" below for FAQs.Am I considered an "event organiser?"
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More questions? Buzz michelle@peatix.comUpdatestag:peatix.com,2019-03-20 07:54:142019-03-20 07:54:14The event description was updated. Diff#419951Updatestag:peatix.com,2019-03-11 07:37:282019-03-11 07:37:28The event description was updated. Diff#417295Updatestag:peatix.com,2019-03-11 06:12:592019-03-11 06:12:59The event description was updated. Diff#417257Updatestag:peatix.com,2019-03-11 06:11:182019-03-11 06:11:18The event description was updated. Diff#417255Updatestag:peatix.com,2019-03-11 06:06:452019-03-11 06:06:45The event description was updated. Diff#417254Updatestag:peatix.com,2019-03-11 04:36:452019-03-11 04:36:45The event description was updated. Diff#417218Updatestag:peatix.com,2019-03-11 04:34:212019-03-11 04:34:21The event description was updated. Diff#417215