Sharing: Using Design To Advance Into New Markets | Peatixtag:peatix.com,2011:12021-11-15T10:12:20+08:00PeatixFoolproofSharing: Using Design To Advance Into New Marketstag:peatix.com,2019:event-6089762019-03-12T18:30:00SGT2019-03-12T18:30:00SGT*Thank you for your interest in the event! We have opened up 20 more seats for the public, do register now if you're keen to attend! (Updated 27 Feb 2019)*Expanding to new markets and countries can be an important and complex effort for growing businesses. It is a great way to increase sales but the challenges of understanding a new audience, contending against local rivals mean that expansion to new markets often carry significant risks. Do it well and the business will be able to capture huge business value; do it unsuccessfully and it could result in the loss of a lot of time, effort and money.As part of Singapore Design Week 2019, Foolproof will be bringing together design practitioners from various backgrounds (start-ups, in-house design teams and design consultancy) to explore how design approaches can help to advance business expansion strategies that involve stepping into new geographical markets and consumer bases.Through keynotes and a round robin interview session, these practitioners will be sharing their experiences and know-hows in applying design thinking and user-centered approaches to uncover opportunities in new markets, and identify strategies to capture new audiences.In the round robin interview, speakers will take turns to interview one another with questions and curiosities they each have with regards to the topic, in relation to their backgrounds. Through this format, we aim to uncover insights and learnings that are relevant to different business contexts and objectives.Light snacks will be served from 6.30-7.00pm.Registration (Please read before registering)Registration via Peatix is compulsory for this event. We will need you to provide some personal details (NRIC no., mobile number etc.) as our venue partner will require them for security purposes. Local residents will also be able to use your NRIC to access the venue on the event day as we would have pre-registered your details to grant building access. Foreigners will have to exchange their registered ID for a visitor pass at the security counter on the event day.In accordance to the Personal Data Protection Act 2012, by entering your details, you have agreed and granted consent to Foolproof (SG) Pte Ltd to collect, use and/or disclose your data for the purposes of event and security registration (Using Design To Advance Into New Markets at EDB Raffles City Tower #21-00). You have also granted consent to Foolproof (SG) Pte Ltd to contact you by phone/email/SMS. Thank you.Registration closes on 6 March 2019, 11.55pm.About the speakersKeith Oh, Head of Product Design, CarousellKeith is curious about how technology changes the way we live. Trained in design, psychology and engineering—it's possible!—he adapts methods and tools from multiple disciplines to create meaningful products, services and experiences across a wide spectrum of industries and markets. Now, at Carousell as Head of Product Design, he constantly thinks about how we might, through design, inspire the world to buy and sell secondhand and live with joy.Jane Haezer Saputra, Product Design Lead, GO-JEKAfter learning that interactive experiences are more than beautiful displays, Jane went all the way from the hot and humid South East Asia to the frigid cold of Canada to learn how to design for humans, then working for various digital agencies in North America and SEA as User Experience specialist before joining local Indonesian startups. Currently residing as GO-JEK’s Product Design Lead, she is responsible for Consumer Transport application as well as their Driver’s application. When she’s not hunched over her desk concocting a better experience for the users, she can be found with a book in her favourite spot or off exploring new places.David Khoo, Senior Consultant, FoolproofAs a Senior Consultant at Foolproof, David plays a critical role in balancing his clients' business needs and the quality of work produced. He is an avid fan of innovation and user-centred design processes, and is always looking to improve the practice by experimenting with new techniques in multiple contexts. As a design researcher, he has worked on various projects in banking, healthcare, FMCG industries, across Singapore, Hong Kong, Vietnam, Russia and Brazil.About FoolproofFoolproof was founded in 2002 in the United Kingdom to give customers better representation in the design of digital products. Over the last 16 years, Foolproof has developed into a user-centric experience design company creating digital products and services to improve the lives of people all over the world. Research is our foundation and enables us to provide our clients with deep customer insights to find the most valuable solution between what clients’ want and what their customers’ want. In 2016, we were acquired by Zensar, a leading global technology company, furthering our growth and enabling us to deliver at scale.Contact detailsFor enquires, please reach out Jasmine at events@foolproof.com.sg.Updatestag:peatix.com,2019-02-27 07:13:152019-02-27 07:13:15The event description was updated. Diff#413686Updatestag:peatix.com,2019-02-27 04:04:162019-02-27 04:04:16The event description was updated. Diff#413599