Digital Marketing Professional Certification Program | Peatixtag:peatix.com,2011:12019-11-01T01:11:28+08:00PeatixDMC TrainingDigital Marketing Professional Certification Programtag:peatix.com,2019:event-5994012019-02-24T14:30:00MYT2019-02-24T14:30:00MYTAre You Ready to Become a Highly Paid, In-Demand Digital Marketing Professional in 90 Days?
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
This activity-driven class will equip you with tips and strategies on how to devise your brand and commercialization strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions.
[FACT] Digital Marketing is the Future of the Marketing
There is no denying the fact that digital marketing is on the rise. Digital marketing has grown from a dubious trend to a significant influence in a comparatively short period of time.
By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.
Learn from the No.1 Digital Marketing Training Company in Malaysia
This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.
We use a structured program called RACE:
R - Reach
A - Act
C - Convert
E - Engage
The 3 Big Benefits of Being a Digital Marketing Expert
Generate More Leads For Your Business
Become an In-Demand Professional
Get Paid More Than Your Peers
Introducing DMC's Digital Marketing Professional Certification Program
Lesson 1 - Introduction to DM
Setting Your Goals
Understanding Your Customer's Persona
Planning Your Digital Marketing Campaign
How To Retain and Automate The Sales Follow Up Using Email Marketing
Lesson 2 - Setting up Your Website (Part 1)
What is Wordpress
Setting up Domain and Hosting
Setting up Your First Wordpress Site
Customising the Basic Layout
Lesson 3 - Setting up Your Website (Part 2)
Setting Up WordPress Theme
Setting Up Contact Form
Lesson 4 - Search Engine Optimisation
Basic of SEO
How to Identify Keywords that Has Searches
Comparing Your Competition
Onpage Optimization
Offpage Optimization
Competition Analysis Software
Lesson 5 - Social Media Marketing (Part 1)
What is Facebook Marketing
How to Setup Page
Understanding Types of Advertisement in Facebook
Lesson 6 - Social Media Marketing (Part 2)
How to Set up Instagram Account
How to Use Instagram as Marketing Tool
Setting up Youtube Channel
How to use Youtube Marketing to Generate Leads
Lesson 7 - Social Media Marketing (Part 3)
How to use LinkedIn for Business
Setting up and Optimizing LinkedIn Profile
Understanding Types of Ads in LinkedIn
Lesson 8 - E-Mail Marketing
Understanding the Importance of Email Marketing
How to Craft Email for Higher Inbox
How to Increase Open Rate of Email
How to Set up an Email Campaign on Autopilot
Lesson 9 - Landing Page Optimization
Setting up Your First Landing Page
Importance of A/B Testing
How to Use Heatmap For Testing Purpose
How to use Google Analytics
Lesson 10 - Facebook Advertising
Best Methods in Using FB Paid Ads
Setting up and Optimizing a FB Campaign
Lesson 11 - Linkedin Ads & Youtube SEO
Setting up Your First LinkedIn Campaign
Understanding Youtube SEO
Ranking Your First Video on Youtube
Lesson 12 - Google Advertising
Understanding the Type of Google Paid Ads
Setting up Your Google Ads Campaign
Setting up Remarketing
Lesson 13 - Content Management
How to Identify What Content for Personas
How to Identify Viral Contents
Lesson 14 - Affiliate Marketing
Introduction to Affiliate Marketing
Types of Affiliate Marketing Available
How to Earn Passive Income Through Affiliate
Why Study Digital Marketing with DMC?
We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.
We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.
We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.
We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.
Who We Are?
We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that delegates can use straight away.
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