Viral Marketing Campaign: What Makes It Work? - A Master Class by ESSEC & Campus France | Peatixtag:peatix.com,2011:12021-11-15T09:09:32+07:00PeatixESSEC Asia-PacificViral Marketing Campaign: What Makes It Work? - A Master Class by ESSEC & Campus Francetag:peatix.com,2019:event-5800852019-01-12T13:30:00ICT2019-01-12T13:30:00ICTViral marketing campaigns build on the notion that consumers tend to assign high credibility to information coming from other consumers. By taking advantage of the networks of influences among consumers, it allows marketers to diffuse production information inexpensively and effectively to achieve large changes in consumer behavior. In this master class, we will talk about what viral marketing is and consumers' motivations, attitudes, and behaviors that determine the success of a viral marketing campaign.Come experience a typical lecture under ESSEC's MSc in Marketing Management and Digital in this master class. You will also hear from Campus France the merits of choosing a French education and how higher education establishments like ESSEC are distinguished globally as top-ranked institutions.
Join us in this master class
Date: Saturday, 12 January 2019Time: 1:30pm to 3:10pm local time (registration starts at 1pm)Venue: The Westin Grande Sukhumvit, Bangkok Agenda1 pm – 1.30 pm: Event registration1.30 pm – 1.50 pm: Talk on “Why Choose to Study in a French Institution” by Campus France 1.50 pm - 2.50 pm: Masterclass on "Viral Marketing Campaign - What Makes It Work" by ESSEC2.50 pm - 3.10 pm: Boosting Graduate Career Prospects: The ESSEC Way3.10 pm onwards: Q&A / Networking session Speaker's Profile Prof Tuck Siong CHUNG is an Associate Professor of Marketing and Associate Academic Director for MSc in Marketing Management & Digital at ESSEC Business School. Before joining ESSEC, he was the Assistant R&D Director in the Institute on Asian Consumer Insight (ACI). A champion of ACI’s digital behaviour cluster, he conducted industry workshops and served as keynote speaker and panel moderator in international conferences.His research interests include consumer online behaviour, marketing analytics, mobile & digital marketing, and online personalization of products. His works are published in top academic journals such as Marketing Science and Journal of the Academy of Marketing Science (JAMS). One of his publications on personalization through social networks won the JAMS Sheth Foundation Best Paper in 2017. About ESSEC Business SchoolFounded in 1907 in France, ESSEC Business School is one of the world's top international business schools. Combining the best elements of top-ranked programs with significant global career exposure, our Master's programs include:
Global MBA
Master in Finance
Master in Management
Advanced Master in Strategy & Management of International Business
Master in Data Sciences & Business Analytics
Global RankingsGlobal CampusesCareer BenefitsInternational CommunityBest regards,ESSEC Business School, Asia-Pacific5 Nepal ParkSingapore 139408essecasia@essec.eduTel: (65) 6413 9729