tag:peatix.com,2011:1 2021-11-15T10:09:40+08:00 Peatix raiSE SG tag:peatix.com,2019:event-566121 2019-01-17T09:00:00SGT 2019-01-17T09:00:00SGT

Are you thinking of how Design can be used to innovate and transform your business?Get curious and join us in our Design Thinking Masterclass on 17th January 2019, and experience deeper learning about the design thinking mindset through hands-on experiences and understanding its relevance to your work!Learning Objectives Understanding the Value of Design for Business Creating a Customer Journey Map Designing your Service Offerings Learning Outcomes Develop an understanding that Design is strategic and not pure aesthetic Develop an understanding of customer purchasing behaviours so as to design your service offering to address their needs and wants Pick up practical tools that you can apply to your business *Please note that more information on the confirmed venue will be sent to you closer to the event date*-------------------------------------------------------------------------------------Programme Content1. Understanding the Value of Design for Business What is Good Design? Why it Matters? Brand Differentiation Influence Customer Perception Create Meaning Propel ROI 2. Creating a Customer Journey Map Why is Customer Experience important? How to uncover customer needs, wants and aspirations? 3. Designing your service offerings Adopting Design Thinking approach for Inspiration, Ideation and Implementation in generating new idea/service opportunity *Please note that the confirmed programme content will be sent to you closer to the event date*-------------------------------------------------------------------------------------About Pinch DesignPinch Design is an agency founded in 2003 that uses passion, ambition and imagination to catalyse change. Started as a brand and communication agency, Pinch Design has since evolved to a strategic design agency that uses a human-centred approach to create holistically impactful solutions across every touchpoint of the user’s journey – product, experiential, brand and communications, and more.In a global and volatile economy driven by disruption, we are passionately designing for change. We bring the users’ voice into our work to co-create meaningful experiences that are simple yet powerful. -------------------------------------------------------------------------------------About the TrainerLEEYAU CHUN CHUAN, FOUNDER AND DIRECTOR,PINCH DESIGN PTE LTDChun Chuan is the director of Pinch Design, which he co-founded in 2003 with a single mission to elevate the role of design in business.With 25 years of experience in the design industry, he aims to bring about the best approach for the client to deliver cutting edge integrated design solutions, which includes development of experiential retail environment and brand innovation.He has been leading design accounts and designing for a diverse sector including Fast Moving Consumer Goods, Retail, Electronic and Manufacturing industry. He was the lead designer for Goodyear (Asia Pacific) for their first one-stop tyre and automotive services shop under the brand Goodyear Autocare. He designed the brand identity, interior finishes and communication, signage system, space planning and the retail experiences which have been adopted and localised across Asia Pacific.He was also involved in creating a differentiated customer in-store experience for Philips Light Lab, the first of its kind in the Asia Pacific. He has worked with brands including Lenovo, Singapore Post, Evian and MSIG. With a listening heart and a can-do spirit, as well as strong background and training in design strategy and brand management, Chun Chuan leads the team in pioneering effective, creative and integrated solutions for clients. 

tag:peatix.com,2019-01-02 09:55:03 2019-01-02 09:55:03 Venue was changed to "BLOCK71 Singapore". Orig#398515