GRAB them while you can! Customer APPquisition changes the Game. | Peatixtag:peatix.com,2011:12021-11-17T13:52:02+08:00PeatixMobile Monday SGGRAB them while you can! Customer APPquisition changes the Game.tag:peatix.com,2014:event-428412014-07-07T18:30:00SGT2014-07-07T18:30:00SGT
Everyone is at it:
Facebook, Twitter, Yahoo, AOL and now even Google are ploughing the rich and
fertile fields of “App Install Ads” with a passion rarely seen in the mobile
advertising industry!
A rollicking MoMo panel
is all set to bash around the pros and cons of user acquisitions, so come along
and get the practitioner’s view of the sharp-end of the mobile business.
Panel
focus:The
hottest topic in town, how to aggressively acquire users in the app economy?Acquisition,
monetisation and other long words that are now being translated into acronyms:
CPA, CPI & CPAI…Is
programmatic making life easier or more complex? Does anyone understand the
ecosystem? Trading Desks, DSPs, SSPs, Exchanges and Affiliates?When
you say RTB, do you know what it actually means? Because every millisecond
counts!
Brought
to you by MobileMonday and Mobile
Alliance Singapore, with emcees and moderators Colin Miles and Christian
Geissendoerfer doing a turn!
Hear
some Expert contributions that you can take some nice notes about:
Panellists:Rico
Wyder, Fiksu [the App Analytics experts]Kenrick
Drijkoningen, Non-stop Games [someone who spends all day acquiring customers]Sergio
Salvador, Global Head Games Partnerships at Google [highly experienced Googler
with Games insights]Marcus
Tan, Sales Director, BBM [a mobile advertising industry veteran]
Brought
to you by FIKSU.
Special
feature: Make sure you don’t miss the LIVE draw for the FULL Conference pass
upgrade!By
courtesy of DMG Events and ad:tech ASEAN, remember, you have to be in it to win
it!