tag:peatix.com,2011:1 2021-11-15T09:41:11+08:00 Peatix Make The Change tag:peatix.com,2018:event-409754 2018-09-07T18:00:00SGT 2018-09-07T18:00:00SGT

Workshop Free for Singaporean Youth with the support from the National Youth CouncilThe global village of today is home to millennials who practically live, breathe and play connected. As digital natives, almost every youth is connected to at least 1 social media platform at any given time.Leveraging on their personal publishing spaces such as Instagram and Facebook, our programme is created for youths to consciously engage and promote social awareness as active citizens.When done right, it can grow into a powerful peer-to-peer influencing opportunity rooted in empathy and giving.Session1 (3 hours) - Friday 7 SeptemberHow to use Social Media to make an impact in society?Participants will learn about best case practices of how people and organizations use social media to make an impact.Participants will learn how to use social media marketing and digital marketingAt end of the session, participants will receive a brief from an NGO and students will work in teams and on how to help the organizationSession 2 (3 hours) - Friday 14 SeptemberMentoring and ImplementationParticipants will work in teams on a social media plan for the beneficiary organizations.At the end of the session, students will do a presentation to the client / NGO and their ideas might be implementedTestimonial“The Social Media for Good was a very insightful and engaging session for the Youth Corps members, especially those starting a new initiatives and those already running a project. It gave them greater knowledge on what and how to use social media for good. The content was sufficient and trainer is able to engage the youths, great tips for starters.”Kaiyun Tay - Manager Youth Corps SingaporeTrainerNick GohNick Goh is the Chief Executive Officer of YP Digital, a division of the restructured Yellow Pages Pte Ltd. Nick brings to YP Digital over 22+ years of expertise in branding, advertising and digital marketing. Having spent time in both local and international agencies, Nick has managed a number of notable brands such as Acer Computer International, AMD, Canon, Cisco Systems, Cloudera, Far East Organisation, IBM (with Juniper Networks), Microsoft Partners, MTV Asia, Red Hat Asia Pacific, SAP, Singtel Consumer Sales, Singtel Mobile, Sun Microsystems, SMU and many more. Nick holds degrees from UWA (Australia) and NUS (Honours) and is a seasoned digital marketing lecturer and trainer having achieved training certifications in ACTA and DACE (offered by Institute for Adult Learning Singapore under MOE, SSG). Nick’s mantra in today’s digital economy is “never stop learning to improve your business and yourself”.