Internationalization and Branding | Peatixtag:peatix.com,2011:12021-11-15T09:40:11+08:00PeatixCRIBInternationalization and Brandingtag:peatix.com,2018:event-4092362018-08-13T18:00:00SGT2018-08-13T18:00:00SGTInternationalization
of a brand is a key step for the start-ups willing to expand to new markets. And
branding plays a key part in this process as it allows businesses to
successfully differentiate their business image and products from competition. Join us and the multiple awards winner, Dr Sandy Chong, who has assisted over two hundred companies in Asia-Pacific, Europe and the USA to increase visibility, elevate brand equity and attract funding internationally.
This workshop will provide you with insights
into the process of brand development for international markets covering
considerations of geographical contexts. We will explore key topics such as the
differences between branding and marketing, ROI benefits of branding, understanding
brand relationships, and more.
Workshop outline:
●
What makes a great brand
●
Pitfalls & challenges
●
Difference between branding &
marketing
●
ROI benefits of branding
●
Preparing brands for international
markets
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Brand strategies
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Brand relationships
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Scoping for brand projects
● International branding exercises (if time allows)
Event schedule:
6:00 PM: Registration and networking
6:30 PM: Workshop &
Q&A session
8:00 PM: Event endsAbout Dr Sandy Chong:A Harvard Alumnus and
founder of Verity Consulting, Dr Sandy Chong is the winner of the 2017 Winner
of the Stevie Awards for Women in Business, USA; 2015 Singapore Management
Consultant of the Year Award, and 2016 Western Australia Multicultural
Recognition Awards for Outstanding Individual Achievement, and Outstanding
Volunteer Award.With over 15 years of experience leading
international growth projects regionally and globally, Sandy is known to be the
change agent for her clients’ overseas expansion. To date, she has assisted
over two hundred companies in Asia-Pacific, Europe and USA to increase
visibility, elevate brand equity and attract funding internationally. She has
also spoken at organisations such as the Harvard Business School, Yahoo! and
Apple.A strong advocate of economic empowerment for
youth and women and a believer of driving business performances with social
impact, she has served as a mentor for hundreds of businesses, including those
from the AUSTRADE’s Women in Global Business, Bloom innovation incubator of the
University of Western Australia (UWA), and is appointed the Global Ambassador
for The Inspiring Rarebirds, an Australian network that promotes female
entrepreneurship. In 2016, she became the first Asian woman to be the elected
as the Vice-President of the United Nations Association of Australia.www.verityconsult.com