tag:peatix.com,2011:1 2021-11-15T09:39:03+08:00 Peatix Joseph tag:peatix.com,2018:event-400066 2018-07-20T09:00:00SGT 2018-07-20T09:00:00SGT

Social Media Marketing Master Class  20 July 2018 (Friday)  |  9 am to 3 pmWork Central :  Singapore Shopping Centre #06-01 SG 239924OVERVIEWDo you know that more than 58% of Singaporeans are on Social Media each day? Or that we spend over 2.2 hours a day on all Social Media Channels? That’s more than twice the global average of 26% and slightly more than the world average of 2.0 hours spent a day.From Facebook, Twitter, LinkedIn and Youtube, to Instagram, Pinterest and SnapChat, Social Media networks have dominated our cultural landscape.How can you or your business tap on to this growing trend? This intensive yet fun and interactive Social Media Marketing Master Class provides a realistic hands-on session for beginning to intermediate Social Media users to jumpstart their Social Media Marketing journey.WHAT WILL BE COVERED:Social ResearchThe Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.Content CreationThe Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.Content OutreachYou’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.Time Table09.00      Arrival of guests09.15      Opening09.30      Francis Goh (CEO of Hehsed Consulting)Building a personal profile that wins businesses> What role does social media play in the digital age?> The ROI of Social Selling> A comprehensive framework to use personal Social Media with a business purpose> 7 big tips that bring you success through LinkedIn10.15      Jacinta Quah (Executive coach/ Brand master)Developing and communicating your Personal Brand on Social Media> What exactly is personal branding anyway> 3 key traits of a strong person brand > Common brand-building mistakes to watch out> Practical communication tips to maximize visibility11.15      Break11.30      Lydia Yang (Digital Marketing Consultant)Influencer and Social Media marketing from a hospitality perspective> Key learnings from big brands that small companies can use to utilize social media for business needs> Leveraging influencer marketing to grow through social media channels and drive revenue without spending a bomb12.15      Lunch13.30      Breakout sessions – One on One 15.00      EndWHO SHOULD ATTEND:Business owners, entrepreneurs, senior managers, marketers or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this fast-paced master class.ABOUT THE TRAINERS:Dr Francis GohCEO, Hehsed Consulting Pte LtdDr Francis GohCEO, Hehsed Consulting Pte LtdFrancis Goh is the CEO of HehSed Consulting, which specializes in Corporate strategy, innovation and leadership development. He also currently teaches at NTU Technopreneurship Centre & Nanyang MBA faculty. As a serial entrepreneur, he has also invested in One Pioneer and serving as their Deputy CEO and Chief Innovation Officer. Prior to this he was the CEO at the global HR consulting firm, Mercer.Francis has >20+ years of international experience in the technology and energy industries, having had numerous P&L and high impact leadership roles with global leaders such as Accenture, SAP, HP, Microsoft and ExxonMobil. During this time, Francis has worked across Asia, Europe and the United States.Francis specializes in the areas of emerging solutions, breakthrough business models and innovation. He has a proven track record in building high-performance teams and overachieving both revenue and profit targets consistently. He has a strong reputation for developing and deploying new business go-to-market strategies across sales, operations and resource management. He establishes core innovative business models which further enhanced brand positioning and grew both topline and profits as a result. Francis is a hands-on leader with deep solution and value-selling expertise across a broad spectrum of clients in the Asia Pacific region across industries such as Oil &Gas, FSI, telco, manufacturing and the government.Francis holds an Honors degree in Mechanical Engineering, an MBA and a PhD in International Management.Lydia YangDigital Marketing Consultant / Travel BloggerLydiascapes TravelLydia is a digital marketing consultant/ speaker with years of marketing experience working for top international brands like Marriott International, Sony and 7-Eleven, managing their marketing and online solutions like social media, e-commerce and digital marketing. She is now a private digital marketing consultant and manages her own travel site Lydiascapes.com and gives travel talks and digital marketing training for travel conferences all around Asia, Europe and more. In her free time, she loves rock climbing and immerse in outdoor adventure travel where she shares her stories with her readers via her platform.Jacinta QuahExecutive CoachJacinta is an Executive Coach, Leadership Development and Business Consultant. She specializes in empowering progressive tech leaders to maximize the performance and potential of their teams.A veteran of the technology industry, Jacinta spent over 20 years building and managing geographically diverse teams inside some of the world’s biggest and most successful tech companies in Asia and North America. She has held strategic and leadership roles across Sales, Marketing, Business Development and Service Delivery, witnessed first-hand how team performance and individual excellence drive tangible business results.Jacinta’s specialty is in coaching high performing leaders and teams to maximize excellence, results, potential and well-being. She blends her rich corporate experience with holistic wellness in an approach that is simple, effective and practical.Jacinta is a Certified Solutions-Focused Coach, International Coach Federation (ICF) Associate Certified Coach (ACC), Certified Change Management Practitioner and Certified Nutritionist Consultant (CNC). She is also a Certified Executive Coach and Certified TEAM Coach at Marshall Goldsmith Stakeholder Centered Coaching.

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