SWIMMA Breakfast at Tiffany's | Peatixtag:peatix.com,2011:12019-11-01T10:53:10+08:00PeatixWendy HoganSWIMMA Breakfast at Tiffany'stag:peatix.com,2018:event-3926902018-06-22T08:00:00SGT2018-06-22T08:00:00SGTA special SWIMMA breakfast event, in conversation with Erica Kerner.Erica Kerner is vice president of marketing and communications for
Tiffany & Co. Asia Pacific. In this role she is responsible for all
aspects of Tiffany’s marketing and communications planning, strategy and
implementation across all retail channels and all Asia Pacific
countries.
She held a similar position at Ralph Lauren prior to joining Tiffany in
2013 and brings to her role more than 20 years of marketing experience
in Asia Pacific, specifically Greater China. Working for adidas as
director of the Beijing 2008 Olympic Games, she was responsible for all
aspects of the company’s marketing, sponsorship, licensing and business
development activities. She and her team won China’s first-ever Cannes
Gold Lion for the adidas Olympics campaign. Erica held the same role for
adidas at the London 2012 Olympic Games.
Before joining adidas, Erica was director of marketing and
communications for Special Olympics China, helping to develop the
program from 50,000 to 500,000 participants. In addition, as an account
director at J. Walter Thompson Shanghai, she was responsible for
creative advertising development, product development and retail
marketing for DeBeers and PepsiCo.
She also worked at Nike in various roles including director of
international marketing for Nike Retail and Asia Pacific marketing
manager. Erica started her marketing and advertising career at Bates
Advertising in Taiwan working on multinational clients.
Erica graduated cum laude from Tufts University with a degree in
international relations. She is also a founding steering board member of
The Marketing Society Asia and Chairman of The Marketing Society South
East Asia.ABOUT SWIMMA - Singapore Women in Media, Marketing, Advertising is a semi-regular invitation only learning opportunity for senior female executives operating in businesses across APAC.The mission of the group is to learn through networking and sharing peer to peer insights around the topic of choice for that session.Typically, the event features a presentation about a business or industry issue and all attendees contribute to the discussion to make it a true knowledge exchange.The event operates under the Chatham House Rule, meaning participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed.SWIMMA is a non-sponsored event and each guest takes care of their individual costs via pre-payment which confirms attendance.