Trendwatching 2018 and Beyond

Description

We have just raced past the first quarter of 2018 – are you in a good place to delight your consumers with your campaigns and win their hearts (and wallets!) for the rest of the year?


In this inaugural session of the marketing talks, Nathania Christy of leading global research company TrendWatching, will share insights into the latest trends and innovations that are changing the way consumers behave.


In a presentation + ideation session, Nathania will talk about how:

  • Social media is driving our habits - how we engage and consume content and brands.
  • We consumers, are changing the way we shop - and what today's trends might tell us about the future.
  • We citizens, are using data and tech to improve our social lives and solve everyday problems.
  • We think about big issues and big brands - and how we are adapting creatively to the blurring physical and online worlds.

Know what consumers will want next, and gain insights into launching products that matter, services that delight, and campaigns people can’t stop talking about!

About TrendWatching: Powered by a network of 800+ trend spotters globally and an in-house team of expert trend analysts on five continents, TrendWatching has been delivering unrivalled, cross-industry insight into the key shifts in consumer behavior since 2002. Through Quarterly Trend Publications, a Premium Service, TW:LIVE event series and the published book [Trend-Driven Innovation], TrendWatching helps future-focused professionals build brands that matter; products, services and campaigns that resonate with the consumer. Over 96% of Interbrand’s top 100 most valuable global brands rely on TrendWatching to uncover profitable innovation opportunities in their work.

About the Speaker - Nathania Christy, Head of Global Insights Network, TrendWatching

Nathania is responsible for managing TrendWatching Insight Network (tw:in).

Having lived, studied and worked in Indonesia, Germany, and South Africa, she is now a published author and experienced speaker based in Singapore.

She has worked on trend-driven innovation projects for clients including Beiersdorf, Danone, Ogilvy, Shell, Sansiri, Bank Rakyat Indonesia, and academic institutions such as National University of Singapore and SASIN MBA Thailand.

Nathania can be contacted at nathania@trendwatching.com


*****PrimeTime Members: Please log-in to PrimeTime to access member rates*****

PrimeTime marketing talks is designed for professional women in Singapore to connect, collaborate and contribute to innovation within today's rapidly changing marketing world.

Cancellation Policy: Please contact the event organiser if you need to cancel after registering. A full refund can only be made if notice is received at least 2 full days in advance of the event.

PrimeTime is a non-profit association registered with the Registry of Societies in Singapore. Our event fees only cover the cost of catering and venue hire as each event is designed to break-even.



Tue Apr 24, 2018
6:30 PM - 9:00 PM SGT
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Venue
Tickets
Public $35.00
Venue Address
190 Clemenceau Avenue, #06-01, Singapore Shopping Centre Singapore
Organizer
PrimeTime Marketing talks
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