tag:peatix.com,2011:1 2021-11-15T10:35:00+09:00 Peatix Jeffrey Goldsmith tag:peatix.com,2018:event-370511 2018-04-12T18:30:00JST 2018-04-12T18:30:00JST

Ready to develop a great headline, tagline, a message about your venture? Make sure it's right. Many companies are missing business opportunities by not communicating clearly. Unless you have really explored your messaging and tested great headlines, you can't be sure you are spending your marketing budget wisely.For the first hour of this workshop, Jeff will present two real case studies of clients for whom he has drastically lowered customer acquisition costs. How? Simply by testing new messages and different positioning in online advertising and on landing pages.For the second hour, Jeff will brainstorm with the companies present in the workshop. They will co-develop new headlines and taglines that communicate the benefit of their services or products.Through this exercise, we experience the plasticity of all marketing messages. Participants will also get fresh concepts and copywriting to test for their own projects that will lower their costs of customer acquisition.Jeff has been a copywriter for over 30 years, starting in digital at its onset. He’s landed jobs on the strength of one headline and he can come up with a good one for you.

tag:peatix.com,2018-04-10 10:31:08 2018-04-10 10:31:08 Venue was changed to "Peatix Office (4-6-1-8F MF building, Ebisu Shibuya-ku Tokyo)". Orig#329916