3h-workshop for start-ups: Introduction to Marketing for Business Growth


3h-workshop for start-ups: Introduction to Marketing for Business Growth

Join this course if you are an entrepreneur or an intrapreneur, who wants to learn how to start in order to make a strong marketing strategy to reach the right audience for their product and services.

About the course:

This course is delivered in small group to foster interaction, let attendees work on their specific models and get individualised feedback from the trainer, therefore it has a limited seats available.

Expected outcomes:

  • Create a customised marketing strategy & leanr how to execute campaigns

  • Learn how to leverage Digital Tools & tracking as part of your marketing strategy

  • Get hands-on exercises in defining your target audience, your value proposition and key channels to focus on for your business

Part 1 (9am-12pm): Getting started with Marketing: right audience, positioning and channels to grow your business (3h)

  • Functions of Marketing (Role of marketing, key marketing concepts, budget planning)

  • Defining your target audience and your value proposition

  • Defining relevant channels for your business for outreach (offline and online)

Also available on the same day (but not included in this ticket):

In this part 2, expect more practical exercise, where each attendee will put into practice the learning of the day specific to their own business/project, and reviewed by the trainer. We are also scheduling an entrepreneur sharing on the topic of digital marketing, to have a real case study of start-ups using the tools.

Part 2 (1pm-4pm): Building your marketing strategy to reach out to more customers (3h)

  • Working on your own marketing strategy

  • Digital marketing: leveraging key tools for your campaign in today's connected world

  • Tracking your digital campaigns and activities

  • Exclusive Entrepreneur sharing

  • Implementing your own marketing campaign

If you want to join full day course, visit here. The course fee is payable with Skills Future credits.

About the Facilitator:


Alvin Ng coaches the start-ups of UNFRAMED to move faster, learn faster and validate ideas faster. Through his experience as Co-founder and Product Lead at AfterYou.co, he helps equip start-ups with skills and knowledge to validate their ideas accurately to gain the confidence that they are building a viable business, as well as provides guidance on product management and marketing strategy.

Read more: www.linkedin.com/in/alvinncx


"UNFRAMED coaching has helped me clarify my thoughts and have concrete next steps" - Aashish Mehta, founded Medarwin 1.5 years ago

"UNFRAMED (workshop) has delivered more than what I have expected." - Melvin Wong, Digital Delivery Manager at GSK Consumer Healthcare

"[Alvin Ng, Growth Hacking workshop] is very experienced trainer who shared a lots of his own practical insights." - Barry Han, Co-founder of Bompipi, 4 years of entrepreneurship experience

“The session was very practical, coupled with the hands-on interaction and concrete examples given aids in clearer understanding. I am looking forward to a follow-up session with UNFRAMED to visualise the concrete end-product/goal.” - Nasrul, Co-Founder of Project Nomad

Organizer: UNFRAMED

Supporting Partner:

UNFRAMED reserves the right to revise the programme or change the facilitator should circumstances so warrant. In the event of any change in date or venue, or the cancellation of the event, the participants will be notified prior to the event. Please note that there is no refund for any ticket purchased.

By filling up this event, I hereby agree and consent that my personal data provided in this form may be collected, used, processed and disclosed by UNFRAMED for the purposes of processing my registration to the event, invitations to future events and online surveys; marketing and promotional activities on print and social media, in accordance with the Personal Data Protection Act 2012 and all subsidiary legislation related thereto.

Sat Jul 7, 2018
9:00 AM - 12:00 PM SGT
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General Admission SOLD OUT $150.00
Early Bird SOLD OUT $120.00
Venue Address
Singapore Singapore