Digital Marketing Professional Certification Program - Penang


Are You Ready to Become a Highly Paid, In-Demand Digital Marketing Professional in 5 Weeks?

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

This activity-driven class will equip you with tips and strategies on how to devise your brand and commercialization strategy, what digital channels are available to you and how to use them, and how to track and analyze all of your marketing efforts with data-driven decisions.

[FACT] Digital Marketing is the Future of the Marketing

There is no denying the fact that digital marketing is on the rise. Digital marketing has grown from a dubious trend to a significant influence in a comparatively short period of time.

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.

Learn from the No.1 Digital Marketing Training Company in Malaysia

This course breaks down digital strategy to its fundamental core: Why does my business exist and why do my customers care? Students will walk away with a holistic and actionable understanding of the current digital landscape to drive success and growth for their business.

We use a structured program called RACE:

  • R - Reach
  • A - Act
  • C - Convert
  • E - Engage

The 3 Big Benefits of Being a Digital Marketing Expert

Generate More Leads For Your Business

Become an In-Demand Professional

Get Paid More Than Your Peers

Introducing DMC's Digital Marketing Professional Certification Program

Lesson 1 - Introduction to DM

  • Setting Your Goals
  • Understanding Your Customer's Persona
  • Planning Your Digital Marketing Campaign
  • How To Retain and Automate The Sales Follow Up Using Email Marketing

Lesson 2 - Setting up Your Website (Part 1)

  • What is Wordpress
  • Setting up Domain and Hosting
  • Setting up Your First Wordpress Site
  • Customising the Basic Layout

Lesson 3 - Setting up Your Website (Part 2)

  • Setting Up WordPress Theme
  • Setting Up Contact Form

Lesson 4 - Search Engine Optimisation

  • Basic of SEO
  • How to Identify Keywords that Has Searches
  • Comparing Your Competition
  • Onpage Optimization
  • Offpage Optimization
  • Competition Analysis Software

Lesson 5 - Social Media Marketing (Part 1)

  • What is Facebook Marketing
  • How to Setup Page
  • Understanding Types of Advertisement in Facebook

Lesson 6 - Social Media Marketing (Part 2)

  • How to Set up Instagram Account
  • How to Use Instagram as Marketing Tool
  • Setting up Youtube Channel
  • How to use Youtube Marketing to Generate Leads

Lesson 7 - Social Media Marketing (Part 3)

  • How to use LinkedIn for Business
  • Setting up and Optimizing LinkedIn Profile
  • Understanding Types of Ads in LinkedIn

Lesson 8 - E-Mail Marketing

  • Understanding the Importance of Email Marketing
  • How to Craft Email for Higher Inbox
  • How to Increase Open Rate of Email
  • How to Set up an Email Campaign on Autopilot

Lesson 9 - Landing Page Optimization

  • Setting up Your First Landing Page
  • Importance of A/B Testing
  • How to Use Heatmap For Testing Purpose
  • How to use Google Analytics

Lesson 10 - Facebook Advertising

  • Best Methods in Using FB Paid Ads
  • Setting up and Optimizing a FB Campaign

Lesson 11 - Linkedin Ads & Youtube SEO

  • Setting up Your First LinkedIn Campaign
  • Understanding Youtube SEO
  • Ranking Your First Video on Youtube

Lesson 12 - Google Advertising

  • Understanding the Type of Google Paid Ads
  • Setting up Your Google Ads Campaign
  • Setting up Remarketing

Lesson 13 - Content Management

  • How to Identify What Content for Personas
  • How to Identify Viral Contents

Lesson 14 - Affiliate Marketing

  • Introduction to Affiliate Marketing
  • Types of Affiliate Marketing Available
  • How to Earn Passive Income Through Affiliate

Why Study Digital Marketing with DMC?

We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.

We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.

We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.

We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.

Who We Are?

We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that delegates can use straight away.

Our Past Trainings

Sat Mar 31, 2018
2:30 PM - 5:00 PM MYT
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Infotech Pro Academy
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Venue Address
Bay Avenue, Bayan Lepas, Pulau Pinang, Malaysia Malaysia
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