9h-course: Creating Effective Marketing campaigns for Business Growth


9h-course: Creating Effective Marketing campaigns for Business Growth

Join this course if you are an entrepreneur or an intrapreneur, who wants to:

  • Learn how to make a strong marketing strategy, how to use the right marketing strategies to reach the right audience for their product and services, and how to implement it

  • Learn and examine the different growth drivers for your business

About the course:

- This course is delivered in small group to foster interaction, let attendees work on their specific models and get individualised feedback from the trainer, therefore it has a limited seats available.

- This course is run over 2 days, and includes:

  • Day 1: As per the timing advertised on this page

  • Day 2: Growth Hacking session

Select your preferred date (here) after purchase of this ticket directly with UNFRAMED

- Special: this course has received funding from Skills Future, so you can use your Skills Future credits to pay for the course (Only applicable on full fee- General admission tickets). See details below.

Note: Please bring along your personal laptop for the hands-on activities.

Expected outcomes:

  • Learn how to use the right marketing strategies to reach the right audience for their product and services
  • Create a customised marketing strategy
  • Learn how to leverage Digital Tools for Marketing
  • Understand how to maximise the Growth of your business through your marketing strategies
  • Get hands-on exercises in defining your target audience & your value proposition, defining your marketing channels and constructing a marketing strategy for their business. At the end of the course, attendees will present their own marketing strategy and get it reviewed by the trainer.

Part 1: Getting started with Marketing: right audience, positioning and channels to grow your business (3h)

  • Functions of Marketing (Role of marketing, key marketing concepts, budget planning)
  • Defining your target audience and your value proposition
  • Defining relevant channels for your business for outreach (offline and online)

Part 2: Building your marketing strategy to reach out to more customers (3h)

In this part 2, expect more practical exercise, where each attendee will put into practice the learning of the day specific to their own business/project, and reviewed by the trainer. We are also scheduling an entrepreneur sharing on the topic of digital marketing, to have a real case study of start-ups using the tools.

  • Working on your own marketing strategy
  • Digital marketing: leveraging key tools for your campaign in today's connected world
  • Tracking your digital campaigns and activities
  • Exclusive Entrepreneur sharing
  • Implementing your own marketing campaign

Part 3: Maximising the growth of your business through your marketing strategies (3h)

  • Functions of Growth Hacking
  • Different stages of Growth Hacking model
  • Defining your growth funnel
  • Working on your own growth hacking strategy with presentation and review with the trainer during the session

About the Facilitator:


Alvin Ng coaches the start-ups of UNFRAMED to move faster, learn faster and validate ideas faster. Through his experience as Co-founder and Product Lead at AfterYou.co, he helps equip start-ups with skills and knowledge to validate their ideas accurately to gain the confidence that they are building a viable business, as well as provides guidance on product management and marketing strategy.

Read more: www.linkedin.com/in/alvinncx


"UNFRAMED coaching has helped me clarify my thoughts and have concrete next steps" - Aashish Mehta, founded Medarwin 1.5 years ago

"UNFRAMED (workshop) has delivered more than what I have expected." - Melvin Wong, Digital Delivery Manager at GSK Consumer Healthcare

"[Alvin Ng, Growth Hacking workshop] is very experienced trainer who shared a lots of his own practical insights." - Barry Han, Co-founder of Bompipi, 4 years of entrepreneurship experience

“The session was very practical, coupled with the hands-on interaction and concrete examples given aids in clearer understanding. I am looking forward to a follow-up session with UNFRAMED to visualise the concrete end-product/goal.” - Nasrul, Co-Founder of Project Nomad

SkillsFuture Singapore has approved funding for this 9h-course.

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit the SkillsFuture Credit website www.skillsfuture.sg/credit to choose from the courses available on the SkillsFuture Credit course directory.

How to claim your credit to offset the course fees? Read more.

  1. Attendees have to purchase the course online and will receive a notification of registration confirmation

  2. Attendees log in your account ideally 1-2 days before the course starts. For 1st time user, a 10-15 minute-profile setting is required to fill in.

  3. Attendees to start the claim process: a) Select the course they have purchases and b) upload the registration confirmation as attachment to their claim submission. The claim approval notification takes 1 working day.

  4. Attendees will receive their claim amount by the training provider within 10 business days after the course has happened.

Organizer: UNFRAMED

Supporting Partner:

UNFRAMED reserves the right to revise the programme or change the facilitator should circumstances so warrant. In the event of any change in date or venue, or the cancellation of the event, the participants will be notified prior to the event. Please note that there is no refund for any ticket purchased.

By filling up this event, I hereby agree and consent that my personal data provided in this form may be collected, used, processed and disclosed by UNFRAMED for the purposes of processing my registration to the event, invitations to future events and online surveys; marketing and promotional activities on print and social media, in accordance with the Personal Data Protection Act 2012 and all subsidiary legislation related thereto.

Sat May 19, 2018
9:00 AM - 4:00 PM SGT
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General Admission SOLD OUT $450.00
Early Bird SOLD OUT $360.00
Venue Address
Singapore Singapore