Growing Your B2B Tech Business


CRIB Equip Presents:

Spend The Night x By Founders Series: Growing Your B2B Tech Business


Join us for a fireside chat with Anna Gong (CEO and Founder, Perx), Melissa Lou (Co-Founder, Delegate) and Tan Wei Ting (Country Manager, Wantedly). We will explore how their companies grow their B2B Technology Platforms and Businesses in Asia so successfully.

In a world facing rapid digitalization, providing consistently high quality customer interactions will set your business apart. What strategies are involved in growing your market share and position? How do you start building your go-to-market strategy? What type of marketing channels work best for your business?

Discover more about the world of B2B Businesses as we join established founders share about their journey in an intimate fireside chat.


Learning Objectives:

- How to market to your B2B customer

- Inbound vs outbound marketing channels

- What to focus on for your customer experience

- How to start building go-to-market strategy for your B2B business

- How to set your sales goals and develop your sales team

- Key differences in your approach for B2B vs B2C


Event Schedule:

6:30pm - Registration Opens + Networking

7:00pm - Welcome Speech

7:10pm - Intimate Dialogue Session Starts

8:00pm - Q&A Begins

8:30pm - Networking and Drinks

9:30pm - Event Ends

*There will be light bites and drinks provided



Anna Gong, Perx

Anna Gong is the CEO and Founder of Perx Technologies Pte Ltd, the leading mobile customer engagement SaaS company, backed by the co-founder of Facebook Eduardo Saverin and Golden Gate Ventures. Previous to joining Perx, her 5th startup experience, Anna was Vice President of Channels Sales for Asia Pacific & Japan at Infor where she’s responsible for the go-to-market strategy and execution of the channels sales business.

A winner of the Singapore Women Entrepreneur Award 2017 and LinkedIn 2017 CEO Power Profiles, Anna also serves as an industry spokesperson in Cloud Computing, Digital Marketing, Mobile Consumer Engagement and A.I. and has been featured in CNBC, Bloomberg, and Forbes. Anna has also spoken at many key tech conferences including Cloud Connect, CommunicAsia, ASEAN CIO Summit, CIO Academy, Echelon, InnovFest Unbound, CIO & CXO Leaders Summit, Tech In Asia, and numerous Fintech and InsureTech conferences.

Melissa Lou, Delegate

Melissa oversees Partnerships and Operations at Delegate. Melissa started the company together with her Co-Founder Jacqueline after realizing the market gap and inefficiencies of the events industry in Asia. Prior to founding Delegate, Melissa ran Partner Relations and Account Management at a global luxury lifestyle group. A graduate of Ecole Hoteliere de Lausanne, Melissa brings to Delegate a high level of insight to the hospitality and events industry while providing strong organisational frameworks.

Delegate is a free-to-use online platform that allows you to browse event inspirations, compare event vendors and packages as well as to book event services instantly. We enable you - the organizer of a birthday, wedding, or launch party to focus on what’s important, providing a great event experience to your guests. We are the easiest and most reliable way to connect to the best event vendors in Singapore and Hong Kong.

Tan Wei Ting, Wantedly

Wei Ting leads the first international expansion of Wantedly - Japan’s largest social hiring platform - in Singapore. Wantedly is a Tokyo-based startup and is growing a platform where people and companies meet based on passion and values, rather than money or benefits. Users and employers engages with each other through a "visit" experience before the interviews, so both can get the sense of how it's going to be if they work together. Within a year, Wantedly has managed to assist over 20,000 people and 1,000 companies to meet based on their values rather than benefits. Prior to this, Wei Ting served as the Market Manager at HotelQuickly where he was responsible for driving sales and business growth in Singapore. Wei Ting has had the good fortune of working with really cool startups across multiple regions over the past couple of years.

  • Venue was changed to "The Great Room Singapore". Orig#327042 2018-03-28 08:22:32
Tue Apr 3, 2018
6:30 PM - 9:30 PM SGT
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General Admission SOLD OUT $30.00
Venue Address
#17/18-01, Temasek Avenue, Centennial Tower, Singapore Singapore