tag:peatix.com,2011:1 2018-03-25T15:08:09+07:00 Peatix ESSEC Asia-Pacific tag:peatix.com,2018:event-361926 2018-03-24T13:30:00ICT 2018-03-24T13:30:00ICT

Consumers tend to use product reviews as a mental shortcut for purchase decision making. This makes online word-of-mouth communication in the form of product reviews highly influential in the consumer purchase process.But how do consumers actually process the review information in their minds? And how do different aspects of online product reviews affect their behavior? Learn more from recent research findings on consumer online behavior in this master class by Prof Tuck Chung, Associate Academic Director of ESSEC’s Master of Science (MSc) in Marketing Management & Digital program.Join us in this master classDate: 24 March 2018 (Sat)Time: 1:30pm - 2.30pm (registration starts at 1:00pm)Venue: Westin Grande Sukhumvit, BangkokSpeaker's ProfileProf Tuck Chung is Associate Prof of Marketing and Associate Academic Director for MSc in Marketing Management & Digital at ESSEC Business School. Before joining ESSEC, he was the Assistant R&D Director in the Institute on Asian Consumer Insight (ACI). A champion of ACI’s digital behaviour cluster, he conducted industry workshops and served as keynote speaker and panel moderator in international conferences.His research interests include consumer online behaviour, marketing analytics, mobile & digital marketing, and online personalization of products. His works are published in top academic journals such as Marketing Science and Journal of the Academy of Marketing Science (JAMS). One of his publications on personalization through social networks won the JAMS Sheth Foundation Best Paper in 2017.Discover the ESSEC Experience - World-class Programs with Strong Career OutcomesFounded in 1907 in France, ESSEC Business School is one of the world's top international business schools. Students have the opportunity to study in our global campuses in Asia, Europe and Africa, which serve as strategic gateways for building their careers and networks. Our Master's programs include:Master in FinanceMaster of Science in Management (Grande École)Advanced Master in Strategy & Management of International BusinessMSc in Marketing Management & DigitalMSc in Data Sciences & Business AnalyticsCareer BenefitsGlobal RankingsWe look forward to seeing you.Best regards,ESSEC Business School, Asia-Pacific5 Nepal ParkSingapore 139408essecasia@essec.eduTel: (65) 6413 9729