SME Master Class @ LLI (Lifelong Learning Institute) | Peatixtag:peatix.com,2011:12021-11-15T09:34:45+08:00PeatixJosephSME Master Class @ LLI (Lifelong Learning Institute)tag:peatix.com,2018:event-3586282018-04-06T08:30:00SGT2018-04-06T08:30:00SGTScale and Grow Your Business
SME Master Class @ LLI | 6 April 2018 (Friday)Surveys with SMEs by various chambers of commerce and
Associations today reveal this top
concerns of SMEs : How to Boost Sales and How to Scale and Grow my
Business. This concern overrides previous concerns of rising business
costs and manpower constraints. Indeed,
a pulse check of the business landscape will reveal an anemic climate that is
pretty flat and lackluster. In this context of a pretty stagnating and harsh business
environment, we crafted this SME Master Class to share with SME bosses
strategies to effectively “Scale and Grow Your Business“.
Join us for an exciting day of practical hands-on learning
and networking with Industry Leaders and Experts and glen some ideas and
insights on how you can take your business to the next level.Dr Francis Goh
CEO, HehSed
Consulting Pte Ltd
Innovate
and Scale with the Business Model Canvas
Every successful business needs a clear, easy to understand and
implementable business plan to help them grow their business.
The Business Model Canvas is a tool that you can use to rethink your
business model, strengthen your key value proposition and find new ways to
reach new market.
Globally more than 5 mil businesses have used the Business Model
Canvas to help them develop new businesses, launch new products and services,
find new ways to serve their existing customers and revamp their existing
business model and strategy.
In essence, it helps you and your team think about Blue Ocean
Strategy to grow and scale your business.
Join us in this Master Class and discover new ways to innovate and
pivot your business for greater growth using the Business Model Canvas.
Fraser Morrison
CEO, Schiffman
Morrison & Schiffman VT Pte Ltd
Building
a Sustainable Sales Model to Power Up Your Business
This Master Class module will be about how to build a sales model
that allows your business to be scalable. It will look at lead generation,
nurturing contacts and converting these contacts into meetings. Most
companies struggle with activity of their sales people and resort to a cold
calling model or over reliance on poorly crafted social media and web
marketing strategies. This session will take a good look at how to get
balance into you sales team’s diaries and avoid the classic peaks and troughs
that most companies face.
Keith Kleinman
MD, Qi Integrated Solutions Pte Ltd
Branding
as a Cornerstone to Build Your Business
Great Business build Great Brands. And Great Brands make Great
Business. Your Branding determines
your Values and Pricing. And in
today’s Hyper-Competitive Market, branding is the key that will land you that
sales, win that key account, build strong customers’ loyalty and allow you to
charge at a higher price compared to your competitors. In this Master Class module, you will learn
the way to go in building a strong brand to scale your business.
Jeremy Foo
CEO, Prospr Communications
Attracting
The Media To Your Brand and Business
How do I get my business featured on TV, newspapers and magazines?
How do I get journalists and media professionals to notice and feature my
brand and story to gain trust and credibility in the mass market? In this Master Class on “Attracting the
Media”, you will learn the exact PR strategies you need as an SME business
owner to bring your brand to the next level.
See from our Case Study how PR can supplement your current marketing
tactics effectively across all industries.
You will learn:
·
The exact steps you can take to
put your brand onto the media and dominate the competition
·
Why media outreach is an Extremely
Powerful but little-used tool by SME business owners
·
A 5-Step Media Attraction Process
that any SME business owner can use to become a friend of the media and
journalists
·
How SME business owners like
yourselves can pitch your brand to the media in an Irresistible Way
·
A Step-by-Step walk through on how
to spark public interest with your business using social media influencers
ABOUT THE TRAINERS:
Dr Francis Goh
CEO, HehSed
Consulting Pte LtdDr. Francis Goh specializes in Corporate strategy,
innovation and leadership development. Prior
to starting Hedsed Consulting, he was the CEO at Mercer.
Francis has more than twenty years of international
experience in the technology and energy industries, in top management roles
with P&L responsibilities with global leaders such as Accenture, SAP, HP,
Microsoft and ExxonMobil. Francis has worked across Asia, Europe and the United
States.
Francis specializes in the areas of emerging solutions,
breakthrough business models and innovation. He has a proven track record in
building high-performance teams and overachieving both revenue and profit
targets consistently. Fraser Morrison
CEO, Schiffman
Morrison & Schiffman VT Pte LtdFraser has 27 years of experience in senior sales management
in the UK and in Singapore.Fraser has personally experienced the challenges of becoming
a successful business person, having gone through a period of slump that inspired
him to take action and turn his professional life aroundWith self-education and help from Stephan Schiffman, the
number one sales coach in America, he managed to overcome his inertia and achieve
success.This journey from the ground up has given him both humility
for his success today and a unique insight that enhances his business acumen.
Today, the Schiffman Sales Training Business has
trained 500,000 sales professionals globally from 9,000 companies with 8
million sales training books sold worldwide with 31 on the New York Times Best
Sellers List.Keith Kleinman
MD, Qi Integrated Solutions Pte LtdKeith Kleinman is the founder and director of Qi-Integrated. Established since 2001, Qi is an independent integrated agency that exists to help businesses create strategic brand communications and advertising campaigns that work across multiple platforms and media channels.Keith believes strongly in the power of ideas to differentiate brands and transform passive relationships to active engagement. He lives and breathes the mantra that a brand should be the cohesive force of a business as well as the soul that gives a company its sense of purpose.Major Brands that Qi-Integrated has worked with includes:American International Assurance Co., Ltd, Nikko AM, Nanyang Technological University, Prudential Assurance Pte Ltd. Siemens Pte Ltd, Singapore Children’s Society, Temasek foundation, Heinemann Asia Pacific, Innivate Pte Ltd, Straits Law Practice, Universal Sovereign Trading Pte Ltd, Tan Peng Chin LLC, Singapore Children’s Society, Manulife (Singapore) Pte Ltd, iCONZ – WebVisionsJeremy Foo
CEO, Prospr CommunicationsJeremy brings over 8 years of Public Relations (PR) expertise to Prospr. He has led a spectrum of PR campaigns for corporates and more than 50 SMEs. Notable accounts that he used to managed across his professional experience includes leading the PR campaign for Grab, Braun and International SOS.Before starting Prospr, Jeremy was at Ruder Finn Asia, a boutique Public Relations Agency with offices across Asia, Europe and America. He developed and executed creative public relations campaigns for major companies such as Braun, Akzo Nobel and Trafigura as well as important regional corporations such as GrabTaxi and GuocoLand.Notably, he won a gold and silver award at the prestigious Marketing Public Relations Awards in 2015. This was for his work on the PR campaign strategized for Southeast Asian startup Grab.This event is jointly organized by:Lifelong Learning Institute (LLI)The Professionals Center (TPC)Updatestag:peatix.com,2018-03-12 13:07:242018-03-12 13:07:24The event description was updated. Diff#323148