How to Turn Silly Ideas into Serious Businesses
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While most people in their 20s are busy ‘finding themselves’, Karl has KPIs to meet both in his business and as a dad. What started out as an effort amongst the co-founders to out-joke each other quickly acquired a viral following - and SGAG (2m) and MGAG (4.5m) exploded 'accidentally'.
How long should you ‘raise awareness’ and critical mass before it starts to pay off? How do you know if it isn't a one-off fluke? Find out how to spin your hobby or side hustle into a sustainable venture.
- Knowing your risk appetite: ensuring your business goals align with your personal priorities
- Investing in your personal unique selling points while cutting initiatives that have no long-term benefits to your core mission
- How to maximize ROI by testing new methods without compromising your existing clients or bottom lines
- Curation vs creation: balancing growth and innovation while ensuring consistency of input
Sapio Session hosted by:
Co-founder, SGAG & MGAG