tag:peatix.com,2011:1 2019-11-01T15:45:56+08:00 Peatix Want Things Done tag:peatix.com,2018:event-347040 2018-02-07T18:30:00SGT 2018-02-07T18:30:00SGT

"I know I have a story but I don't know how to write it!" With GIGshop #3 coming up, you have no excuse to lament about this again. What you lack isn't your storytelling ability - it's your lack of tools, method, and structure. Let's settle this one and for all.Our hands-on interactive workshop walks you through a step-by-step framework.You'll leave GIGshop #3 with the street smarts of a writer and photographer rolled into one.DINNER IS INCLUDED IF REGISTRATION IS RECEIVED BEFORE MIDNIGHT FEB 6.Part 1 - How to tell engaging stories and have social media impactSPEAKER : JOHN CHEN(a) Intro to Storytelling- What is storytelling?- Why is storytelling important?- Why some stories work (and some don’t)- What is the biggest element of great storytelling? Hint: it starts with A (b) Real-life examples- I wrote 900+ LinkedIn profiles for high level executives and Fortune 500 firms, here’s what I’ve learned- Case studies (c) Let yourself become more vulnerable- The 5 questions you must ask yourself to find and nail your story- The emotional appeal: how can you stand out with your story?- How can you tie your personal story with your business brand?(d) How to distribute & skyrocket engagement- How to share your story and expose to a wider audience on LinkedIn- The nitty gritties: what to watch out for (e) Hands-on workshop- Crafting your storyPart 2 - Leverage your storytelling on FB and IGSPEAKER ELYSE-ANNE(a) Intro- Why use Facebook and Instagram for your business?- What are your top and second goals for Facebook and Instagram?(b) Enrich your presence- Finding your unique visual style (i.e style guide)  (c) Amplify your influence- What kinds of Facebook & Instagram posts get the best engagement?- How to engage with your followers authentically?- What are the creative ways to bring in more engagement?(d) The business & data side- How and when can you start to measure the business value of your Facebook & Instagram activity?- What metrics should you look for?(e) Case studies(f) Hands-on workshop- Create own Instagram mood board