Web Analytics Bootcamp - Jakarta
This is a two day seminar . Each day runs from 9AM to 5:30PM.
Payment
Pay $190 US for Textbook and Seminar Fee.
Learning Outcomes
Understand Web Analytics Techniques
Master Google Analytics Operations
Improve User Experience on Your Website
Increase Online and Offline Conversion
Recommend Solutions from Web Data Insights
Prepares you to take Google Analytics & Associate Web Analytics Certifications
Participants should have some basic html coding and website admin access (but not essential)
Day 1 Outline
Introduction to Web Analytics
The Digital World
Web Analytics The Framework
Google Analytics The Tool
What is Web Analytics
PDCA Continuous Improvement
How Google Analytics Works
Google Analytics Platform
Google Essential Terminology
Setup and Manage Account
Setting Up Filters
Setting Up Goals
Lab Practical
Google Analytics Data Collection
Data Collection Overview
Tracking Code Implementation
Setup Event Tracking
Setup Campaign UTM Tagging
Users, Sessions and Interactions
Lab Practical
Class Exercise – Calculating Session Duration
How to Navigate Google Analytics Reports
Navigate Report Overview
Navigate Audience Report
Navigate Acquisition Report
Navigate Adwords Report
Navigate Behaviour Report
Navigate Conversion Report
Lab Practical
Day 2 Outline
Why Business Analysis
The 3C Marketing Framework
What is Communication Design
Learn about Customer Journey
Macro and Micro Tools
KPI and Planning
What is KPI, KGI, KSF
Four Types of Website KPI
Macro and Micro Conversion
Case Study
Designing a Blueprint
Design A Measuring Plan
Design A Infrastructure Plan
Understand Log File Analytics Platform
Understand Packet Sniffing Analytics Platform
Understand Page Tagging Analytics Platform
Data Collection Problem
Create and Implement a Blueprint
Analyzing Trends
Qualitative Analysis
Segmentation and Context
Google Advanced Segment
Google Secondary Dimensions
Web Server Log Files
Web Server Status Codes
Class exercise – Analyzing Metrics
Analyzing Traffic or Referrers
Why Traffic is important
Basic Search Engine Optimization - SEO
Basic Pay Per Click - Google Adwords
Social, Email and Referrer
Class Exercise – Ad Effectiveness
Analyzing Content
Why Content is Important
Keywords and Intend
Funnel Strategy and KPI
Landing Page Optimization (LPO) A/B testing
Entry Form Optimization (EFO)
Case Study
Class Exercise - Bounce rate and exit rate
Reporting and Dashboards
Good Web Analytics Reporting
Effective Report Writing
Develop Logic in Reporting
Google Report Sampling
Google Custom Report
Google Dashboard / Data Studio
Certification
WACA - Associate Web Analytics Consultant Exam
Google - Google Analytics Individual Qualification Exam
Submit a basic Google Analytics Report
Contact support@waca.sg for any further information.
[ Fri ] - [ Sat ]
9:00 AM - 6:00 PM WIT
- Venue
- Jakarta
- Tickets
-
Standard Seminar Fee SOLD OUT $190.00
- Venue Address
- Jakarta Indonesia (tickets in USD)