The POW of a Brand! - Build Your Point of Difference from Scratch


The Fourth Industrial Revolution is here. New technology is creating new jobs, while destroying old jobs. Futurists estimate that by 2030, 50% of the world's workforce will be a free agent, i.e. freelance, contractor, consultant or part-timer. Source: FutureWork. Now more than ever, your personal brand and how you articulate your purpose, values, target audience, passion, goals, strengths, competition, personal interests will give you a competitive edge. Both as an individual and as a business.

-How to seek to discover your unique personal brand.
-Take control of your image to reflect your dreams and desires
-Give a true and honest impression of your values, beliefs, talents and ideas.
-Articulate clearly your purpose of existence

Karen Hoisington is Singapore’s pioneer branding designer who has branded airlines to zoos. Karen began her career as an award-winning art director at the world’s largest advertising agency, Ogilvy & Mather. Her advertising work in featured in Sir David Ogilvy’s world-renowned book on advertising. Her motto “Making Others a Success” motivates her to serve the learning community through her rich experiences working on both corporate and government accounts. Karen is also an appointed UK travel ambassador for business women to Singapore and created a social foodie community called The Stylish Gourmand. Karen’s book, “Brand! Desire” outlines her 39 tips based on her successful branding principles.

• What to bring
Laptops or iPads (but smartphones can do if not too small to view screen). This is a blended learning session.

• Important to know
Please come 30 mins before event starts at 7.30pm to get onboard. Thanks!

Tue Jan 30, 2018
7:00 PM - 10:00 PM SGT
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WorkCentral @ Singapore Shopping Centre, 190 Clemenceau Avenue #06-01
Venue Address
WorkCentral Singapore Shopping Centre, 190 Clemenceau Avenue #06-01 · 239924 Singapore
3 min walk from Dhoby Ghaut towards former Park Mall. It is on the right of Park Mall.
Essential Startup Skills Group