The POW of a Brand! - Build Your Point of Difference from Scratch

The new normal today is entrepreneurialism in a globally connected world. Each day the proliferation of new startups are looking to embrace the opportunities offered with innovative products, trendy concepts and customised services. Whether you’re an established company or a new minted business, one important thing has not changed. Creating a point of difference to stand out among the crowd. Being that brand counts. Building a brand is more than a mission statement, a list of photographs and a logo. Good brands offer a a point of view. Not a select set of marketing activities. Adds customer value, not just bytes and images and through competitive advantage need to be sustainable. Brands that endure are engineered strategically and use logic and empathy, that the branding process is both an art and a science.

Facilitator, Karen Hoisington, is Singapore’s pioneer branding designer who has branded airlines to zoos, locally and globally. Karen began her career as an award-winning art director at the world’s largest advertising agency, Ogilvy & Mather. Her advertising work in featured in Sir David Ogilvy’s world-renowned book on advertising. Her motto is “Making Others a Success” and that motivates her to serve the learning community through her rich experiences working on both corporate and government accounts. Karen is also an appointed UK travel ambassador for business women to Singapore and created a social foodie community called The Stylish Gourmand. Karen’s book, “Brand! Desire” outlines her 39 tips based on her successful branding principles.

How to Create a Your Unique PRODUCT Using Design Thinking
Find Your Core Values to Build an Authentic PROFILE
Craft an All-purpose PITCH You Can Present Confidently
Build Winning PARTNERSHIPS to Enhance your Brand
Thu Jan 18, 2018
7:30 PM - 10:30 PM SGT
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Venue Address
WorkCentral Singapore Shopping Centre, 190 Clemenceau Avenue #06-01 Singapore
5 mins from Dhoby Ghaut MRT
Essential Startup Skills Group