#7: Building a High-performance Sales Model for Accounting Firms


About Xero

Xero's cloud software brings all the information accountants need together in one simple and easy-to-navigate space. Beautiful powerful tools put you in charge of your clients' accounts and your own workflow.

Xero's training events let you explore the benefits of the cloud, and helps you and your practice get seamlessly set up in Xero.

About this Event

In #7: Building a High-Performance Sales Model for Accounting Firms - Part I, you will learn:
  • How to generate new business leads for your firm
  • How to structure a first meeting for selling success
  • An overview of listening and questioning skills in professional selling
  • How to build a solid end-to-end sales model
  • How to run your CRM effectively
  • Deep dive into lead generation and appointment booking

Who Should Attend

Principals and partners of accounting and bookkeeping practices in Singapore. Please note that registration begins at 1:15pm and the session shall start on time - please do not be late!


Must I be a Xero Partner to attend?
No, but you will get the most out of the training session if you are signed up as one and are set up on My Xero Partner Edition. This allows you to try our single ledger and follow through the demonstrations.

How do I become a Xero Partner?
Simply fill up this form and we will be in touch to assist you.

What does it mean to be a Xero partner?
100K+ Accountants and Bookkeepers use Xero to work faster, more efficiently, and help their practice thrive. Learn more about the Xero Partner Program here.

How can I become a Xero-certified Advisor?
Learn more about Xero U here.


Guest Trainer

Fraser Morrison, CEO at Schiffman Morrison
Fraser believes great salespeople are developed the same way as great athletes - with a blend of raw talent and consistency. He has 27 years' sales and sales management experience in the U.K. and Singapore. His journey from the ground up, through self-education and Steve's training, brings a humble and unique aspect to his consultancy. Fraser has a genuine and unique love for salespeople, rooted in his father's selling career spanning over 50 years. His passion is to reduce the pressure they face, increase their turnover and empower them to work in a scalable, secure model. Fraser believes in trust - building a personal connection, offering high-quality, relevant, accessible advice.
Thu Jan 11, 2018
1:30 PM - 4:30 PM SGT
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Venue Address
115 Amoy Street, #03-00, Singapore 069935 Singapore
2-min walk from Telok Ayer MRT (Exit A)
Xero Accounting & Bookkeeping Partners Singapore