Leveraging Social Data for Business Success
Social media can be a powerful tool for businesses to reach their customers and to understand their behavior. Although access to track and monitor social media data has steadily increased in the last few years- making sense of social data, analyzing it, and finding actionable insights is still a big problem for big and small brands. This session will share tips and case studies on how to use social media data to make more informed decisions for your business- using social and digital data.
Prerna will talk about which strategies you can use to understand user behavior, sentiment & consumer preferences, and track competitor activities. By better leveraging social insights, you can optimise your social campaigns, sharpen messaging, find opportunities, and create the best content for your audiences.
Prerna Pant is Co-Founder and Chief Operating Officer at Circus Social. She has over 13 years experiences in the digital marketing space in roles that have spanned digital and social media strategy, 360 marketing and data analytics. Her strengths in digital strategy and marketing have seen her in leadership roles in both agencies and in-house. She has lived and worked in over 5 countries and is an avid traveler. Prerna received her Bachelor's in Science (BSc) Degree in Business Management from King's College, London.
About Circus Social
Circus Social is a social & digital data analytics company that focuses on helping our clients enhange and sharpen their digital footprint, and specialises in social media intelligence, audience research & insights, and digital monitoring.
Their offering includes a next generation social & news monitoring platform called 20Twenty with access to Premium & Print News with Dow Jones Factiva, a cutting-edge Circus Command Center, and a range of consulting services like insights and audience analysis reports.