Power Of Brand Strategy (POBS) | Peatixtag:peatix.com,2011:12019-11-01T20:59:22+08:00PeatixBrandkerPower Of Brand Strategy (POBS)tag:peatix.com,2017:event-3023902017-09-20T09:00:00MYT2017-09-20T09:00:00MYTPower Of Brand StrategyDate: 20th September 2017 (Wednesday)Time: 9:00am - 6.00pm Venue: SITEC, E-28-1, City Park, i-City, Jalan Multimedia 7/AG, Seksyen 7, 40000 Shah Alam, Selangor.It is not difficult to start of business today, however without the right business foundation and strategy, you might be heading towards a wrong direction that could cost you your money, effort and time. Power of Branding Strategy is every entrepreneur’s fundamental essentials! Leverage on the power of brand and business strategy – the mastery of brand identity and brand communication to create a great Brand Experience and a sustainable, profitable business model.How will I benefit? Branding Do’s & Don’t.Identify Good & Bad Branding practicesCreate/Refine a Profitable Business ModelUnderstand What Customers WantUnderstand Consumer Purchasing BehaviourBuild your unique Advertising Strategy Learning Outcome:In depth understanding of the definition of Branding and why it is important for your business.Learn how to turn your ideation into a profitable brand.Validate your business idea and incorporate brand building methodology in the development of your business model.Identify your Brand Positioning and determine the right Brand Aesthetics (colour, logo) and Brand Language.Understand your Brand Identity and your Target Audience to formulate a Brand Communication Strategy and create a better customer Brand Experience for your target audience.Course Outline:1. Brand Definition & Brand Model: Brand Value, Brand Mission, Brand Vision, Brand Story and Brand Culture2. Brand Identity: Brand Positioning and Brand Aesthetics3. Brand Strategy: Target Audience, the Market and the Duality Brand Strategy4. Brand Building Stages Speaker Profile:Matthew Chong - International Branding & Business CoachTop Nominee of the 2015 Ernst & Young Emerging Entrepreneur of the Year30 Top Finalist of the 2014 Ten Outstanding Young Malaysians2014 Socially Responsible Company by JCI MalaysiaEntrepreneur who has founded 10 different businesses with 20 years of entrepreneurial experience, including Malaysia's fastest growing local coffee chain store, COSANS Coffee14 years as an International Brand Strategist with clients from Malaysia, Singapore, Taiwan and JapanParticipated in the founding development team of the UCSI Blue Ocean StrategyWho Should Attend:MarketersSenior ManagersEntrepreneursBusiness Owners**Seats are limited. Register NOW!**For further information, kindly whatsapp to Felicia www.wasap.my/60173711571Thank you and see you soon!Find us on Facebook :https://www.facebook.com/BRANDKERAcademy