Shut Up and Listen to Your User: User-Centered Testing for Digital Products

When building a digital product, the main focus is to make it as intuitive as possible for the users. Usability Testing as an approach could help digital product owners / managers gain insight on how users feel about the product and how they expect it to work. Usability testing allows us to witness how users actually interact with the product, which is hard to achieve with other qualitative methods such as FGD or In-depth interview.

In this talk, we will cover what usability testing is about, why it is valuable for your product development, and more importantly: how to do it. We will be sharing some of the best-practiced methods and tools used for conducting usability testing.

Speaker: Mahendra Gudhakesa (Kesa)
User Researcher at Somia Customer Experience

Agenda for the evening:
  • 6.30pm - Mingle & chat with the speaker
  • 7pm - Presentation begins
  • 7.45pm - Questions from the audience
  • 8pm - 9pm - Networking / hanging out / chatting

About the Speaker
Having a double degree in Civil Engineering and Business from ITB, Kesa had spent the past 5 years working as a qualitative researcher in the market research industry. He had been delivering consumer insight to many local and international companies. He had worked on many industries and product categories, spanning from consumer goods, telecommunication, internet services, technology, and even the film industry.

He is now User Researcher at Somia Customer Experience, a consultancy focusing on creating business and design solutions centered on the users needs.
Thu Oct 5, 2017
6:30 PM - 8:30 PM WIB
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