tag:peatix.com,2011:1 2019-11-01T21:53:48+08:00 Peatix Institute of Advertising, Singapore tag:peatix.com,2017:event-294461 2017-09-13T09:00:00SGT 2017-09-13T09:00:00SGT

TICKETING INFORMATION:Non-IAS Member: $600IAS Member: $450 (Request for your discount code from IAS)IAS Pitch to Win 2017Master the 3Cs of a successful pitch (Content, Cost, Chemistry) In today’s marketing landscape of evolving clients’ needs, niche agency offerings and ever-changing partnership dynamics, what exactly are clients looking for when they call for a pitch? Attend the IAS Business Development Masterclass to find out answers to these questions. Your trainers will be leading industry practitioners from Creative and Media Agencies, R3 and even Clients.Content, Chemistry, Cost Why the 3Cs matter in a successful pitch?What are the key things clients look for in an agency during a pitch?How does client gauge chemistry and team dynamics in a pitch situation?What are the value based propositions that will help set you apart from your competition?How can you price your offerings to provide value? Experienced Trainers:Note: There will also be a panel discussion with clients from marketing and procurement departments of brands where you can ask questions on how you can make your business efforts count.