Mining for GOLD-IP as Business Assets


Mining for Gold - New Perspectives of IP as Business Assets

Join us on 9th August as KiasuLab presents 2 distinguished experts from the field of Intellectual Property: Ms Audrey Yap and Mr Chiew Yu Sarn.

  • How did Facebook , Alibaba and Amazon take off in value ?
  • Why were the Apple versus Samsung phone wars of such interest globally ?
  • How is robotics and AI and the internet changing the way we do business?
  • What are key lessons to be drawn by innovative startups and established corporations from this emerging trend in the value and evaluation of IP as an asset to leverage for growth?

The session will cover emerging concepts of IP and extracting value from IP. Basic definitions, innovation challenges and some solutions from patent landscapes and analytics will be introduced including a case study or two for practical application.



Ms Audrey Yap is the managing partner of IP specialist law firm Yusarn Audrey. Known as one of Singapore's outstanding IP experts, Ms Audrey has a reputation internationally, receiving numerous awards for her role in shaping IP portfolios of companies and industries and advising countries on IP policies.

Ms Audrey is both a qualified advocate & solicitor and a patent attorney. Ms Audrey is the only lawyer in Singapore who has been named one of the World's Leading IP Strategists in a London based survey conducted by IAM magazine since 2009 till 2016; 8 years running.

Ms Audrey is a member of the Board of Directors, IP office of Singapore, an advisor to IP ValueLabs Singapore and a director of IPOS International.

Ms Audrey continues to serve as IP expert and consultant for various EU trade related technical assistance programmes (EUTRTA) and WIPO supported initiatives in China, Vietnam, Philippines, Brunei and Thailand.

Mr Chiew Yu Sarn is a founding partner and head of the corporate and commercial department of Yusarn Audrey. Mr Chiew is an Advocate & Solicitor of the Supreme Court of Singapore and is also entered into the rolls as a Solicitor, England and Wales.

In recognition of his experience and his expertise in the field of IP licensing and commercialization, Mr Chiew was accredited as a Certified Licensing Professional (CLP) by Certified Licensing Professionals Inc., an independent, worldwide non-profit organization tasked with maintaining internationally applicable standards, ethics, and excellence in the field of licensing.



3.00pm - Registration
3.30pm - Light Refreshment
4.00pm - Welcome and Introduction
4.15pm - Talk on Mining for Gold ~ Intellectual Property
5.15pm - Q&A
5.45pm - Closing
6.00pm - End


WHO IS KiasuLab ?

KiasuLab is a co-working space tailored for Tech-based Startups and Technopreneurs.
KiasuLab is the incubator arm of the K-One Group which has extensive experience in product development of technology based gadgets for multinationals worldwide.

With K-One's technical and engineering prowess, it places KiasuLab in a unique position to being able to guide and nurture high potential Startups to develop and commercialise their products in the most efficient and effective manner.


Join us at KiasuLab to learn about Intellectual Property, and how IP could benefit your business!


What are my parking options for the event?

Parking is available inside Atria Shopping Mall.

Wed Aug 9, 2017
9:00 AM - 12:00 PM MYT
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Venue Address
66 & 68, Jalan SS22/21, Damansara Jaya, 47400, Petaling Jaya, Selangor. Malaysia
atria shopping gallery