CRIB Equip: PR 201


CRIB Equip: PR 201

Date: August 23rd, 11:30 AM - 2:00 PM

Venue: Collision 8 - Innovation Lab, High Street Centre Road #08-08, 1 North Bridge Road, 179094

Facilitator: Susie Hughes, Vice President at Allison + Partners

Workshop Description:

As a continuation of CRIB Back to Basics PR 101 workshop hosted by tech and start-up PR veteran Susie Hughes, we are hosting the second edition to the series, PR 201. This session will include hands-on activities about brand storytelling - how to understand your brand and identify what stories you have to tell.

Topics covered:

Introduction to the comms landscape

What makes a good story and how to find it?

Activity section - Seeking out stories

  • Where to look

  • What to ask and how

Engaging your audience across channels

How to measure your PR level?

A few success factors to consider


11:30 AM: Networking, light lunch

12:00 PM: PR 201 session begins

1:00 PM: Session ends, networking begins

1:30 PM: End of event

About Allison Partners:

Allison+Partners is a new kind of global communications agency with 27 offices and more than 300 employees worldwide, large enough to handle complex assignments, yet small enough to be nimble in approach. Allison+Partners was named Holmes Report’s 2017 "Digital Agency of the Year," 2016 “Asia Pacific Corporate Consultancy of the Year” and 2015 “Most Innovative Agency of the Year,” as well as PRWeek’s 2015 “Midsize Agency of the Year.”

About Susie Hughes:

A tech and start-up PR veteran, Susie is Vice President with Allison+Partners, a global marketing communications agency that has managed successful communications programs around the world for the likes of Dropbox, Viber, Airbnb, Carousell and many more.

  • The event description was updated. Diff#268645 2017-08-10 09:23:03
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Wed Aug 23, 2017
11:30 AM - 1:30 PM SGT
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Venue Address
High Street Centre Road #08-08, 1 North Bridge Road, 179094 Singapore