How To Use Digital Marketing To Grow Your Business In 2017
Why Your Business Need To Go Digital In 2017!
The future scope of the digital marketing industry will be determined by ideas and developments that call for the seamless interworking of mediums. It’s that simple.
Traditional marketing is dead. Well, that’d be a stretch. Traditional marketing is here to stay, but digital has changed the game. Marketing is evolving rapidly to incorporate both traditional and digital with integrated strategies. However, many brands have failed to incorporate digital into their communication mix.
1.Most of your potential customers spend time online
Twenty million Malaysians are on the internet, about two-thirds of the population, according to Internet World Stats.
Malaysia ranked fourth-highest globally for the size of its 'digital native' population, which is defined as the percentage of youths aged 15 to 24 with at least five years of active internet use.
2. It’s easier to get started with social media for business
It’s important to ensure your presence across multiple channels, at least on LinkedIn, Google+, Twitter and Facebook besides your website (and blog). Also, one must maintain consistency in communication and align it to off-line communications.
3. Because Digital Marketing Is More Cost-Effective than Traditional Marketing
Small businesses have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.This means that you can reach out to your potential customer with minimal cost!
What Bill Gates Says About Business And The Real World:
Learn The New And Different Digital Marketing Strategies To Grow Your Business
This program explores several aspects of new digital marketing environment, including topics such as search engine optimisation, social media optimisation and content management.
When you complete the Digital Marketing Professional Bootcamp, you will have richer understanding of the foundations of new digital marketing landscape and acquire a new set of stories, concepts, and tools to drive success and growth for you business or career.
We use a structured program called RACE:
R - Reach
A - Act
C - Convert
E - Engage
HERE'S A SNEAK PEEK OF WHAT YOU WILL LEARN IN THIS 5 WEEKS PROGRAM:
Lesson 1 - Introduction to Digital Marketing
Setting Your Goals
Understanding Your Customer's Persona
Planning Your Digital Marketing Campaign
How To Retain and Automate The Sales Follow Up Using Email Marketing
Lesson 2 - Setting up Your Website (Part 1)
What is Wordpress
Setting up Domain and Hosting
Setting up Your First Wordpress Site
Customising the Basic Layout
Lesson 3 - Setting up Your Website (Part 2)
Setting up Theme on Wordpress
Setting up Landing Page
Lesson 4 - Search Engine Optimisation
Basic of SEO
How to Identify Keywords that Has Searches
Comparing Your Competition
Competition Analysis Software
Lesson 5 - Social Media Marketing (Part 1)
What is Facebook Marketing
How to Setup Page
Understanding Types of Advertisement in Facebook
Lesson 6 - Social Media Marketing (Part 2)
How to Set up Instagram Account
How to Use Instagram as Marketing Tool
Setting up Youtube Channel
How to use Youtube Marketing to Generate Leads
Lesson 7 - Social Media Marketing (Part 3)
How to use LinkedIn for Business
Setting up and Optimizing LinkedIn Profile
Understanding Types of Ads in LinkedIn
Setting up Your Twitter Account
Leveraging Twitter for Marketing Purposes
Lesson 8 - Affiliate Marketing
Introduction to Affiliate Marketing
Types of Affiliate Marketing Available
How to Earn Passive Income Through Affiliate
Lesson 9 - Landing Page Optimization
Optimizing Your Landing Page
Setting up Your First Landing Page
Importance of A/B Testing
How to Use Heatmap For Testing Purpose
How to use Google Analytics
Lesson 10 - Facebook Advertising
Best Methods in Using FB Paid Ads
Setting up and Optimizing a FB Campaign
Lesson 11 - Google Advertising
Understanding the Type of Google Paid Ads
Setting up Your Google Ads Campaign
Setting up Remarketing
Lesson 12 - Linkedin & Youtube Marketing
Understanding the Type of LinkedIn Ads
Setting up Your First LinkedIn Campaign
Understanding the Type of Youtube Ads
Setting Up Your First Youtube Campaign
Lesson 13 - Content Management
How to Identify What Content for Personas
How to Prepare Content in Different Formats
How to Craft Content in Websites
How to Identify Viral Contents
Lesson 14 - Video Animation
Using Software to Create Professional Videos
Lesson 15 - E-Mail Marketing
Understanding the Importance of Email Marketing
How to Craft Email for Higher Inbox
How to Increase Open Rate of Email
How to Set up an Email Campaign on Autopilot
Lesson 16 - Mobile Marketing
Understanding the Importance of Mobile Marketing
How to Use Mobile Marketing to Generate More Leads & Branding
Types of Mobile Advertising Available
Why Study Digital Marketing with Us?
1.We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.
2.We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.
3.We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.
4.We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.
Our Previous Training
2:30 PM - 5:00 PM MYT
- Phileo Damansara 1
Limited Seat Available FULL
- Venue Address
- No E-701, Block E,Pusat Dagangan,Petaling Jaya, Phileo Damansara 1,46350, Petaling Jaya,Selangor Malaysia