tag:peatix.com,2011:1 2019-11-02T00:14:57+08:00 Peatix WACA SG tag:peatix.com,2017:event-273665 2017-06-30T09:00:00MYT 2017-06-30T09:00:00MYT

This is a two day seminar . Each day runs from 9AM to 5:30PM.Payment Pay $190 US for Textbook and Seminar Fee.Learning Outcomes Understand Web Analytics TechniquesMaster Google Analytics OperationsImprove User Experience on Your WebsiteIncrease Online and Offline ConversionRecommend Solutions from Web Data InsightsPrepares you to take Google Analytics & Associate Web Analytics Certifications Participants should have some basic html coding and website admin access (but not essential)Day 1 Outline Introduction to Web AnalyticsThe Digital WorldWeb Analytics The FrameworkGoogle Analytics The ToolWhat is Web AnalyticsPDCA Continuous ImprovementHow Google Analytics WorksGoogle Analytics PlatformGoogle Essential TerminologySetup and Manage AccountSetting Up FiltersSetting Up GoalsLab PracticalGoogle Analytics Data CollectionData Collection OverviewTracking Code ImplementationSetup Event TrackingSetup Campaign UTM TaggingUsers, Sessions and InteractionsLab PracticalClass Exercise – Calculating Session DurationHow to Navigate Google Analytics ReportsNavigate Report OverviewNavigate Audience ReportNavigate Acquisition ReportNavigate Adwords ReportNavigate Behaviour ReportNavigate Conversion ReportLab PracticalDay 2 Outline Why Business AnalysisThe 3C Marketing FrameworkWhat is Communication DesignLearn about Customer JourneyMacro and Micro ToolsKPI and PlanningWhat is KPI, KGI, KSFFour Types of Website KPIMacro and Micro ConversionCase StudyDesigning a BlueprintDesign A Measuring PlanDesign A Infrastructure PlanUnderstand Log File Analytics PlatformUnderstand Packet Sniffing Analytics PlatformUnderstand Page Tagging Analytics PlatformData Collection ProblemCreate and Implement a BlueprintAnalyzing TrendsQualitative AnalysisSegmentation and ContextGoogle Advanced SegmentGoogle Secondary DimensionsWeb Server Log FilesWeb Server Status CodesClass exercise – Analyzing MetricsAnalyzing Traffic or ReferrersWhy Traffic is importantBasic Search Engine Optimization - SEOBasic Pay Per Click - Google AdwordsSocial, Email and ReferrerClass Exercise – Ad EffectivenessAnalyzing ContentWhy Content is ImportantKeywords and IntendFunnel Strategy and KPILanding Page Optimization (LPO) A/B testingEntry Form Optimization (EFO)Case StudyClass Exercise - Bounce rate and exit rateReporting and DashboardsGood Web Analytics ReportingEffective Report WritingDevelop Logic in ReportingGoogle Report SamplingGoogle Custom ReportGoogle Dashboard / Data Studio Certification WACA - Associate Web Analytics Consultant ExamGoogle - Google Analytics Individual Qualification ExamSubmit a basic Google Analytics ReportContact support@waca.sg for any further information.