Web Analytics Bootcamp - Bangkok


This is a two day seminar . Each day runs from 9AM to 5:30PM.


Pay $190 US for Textbook and Seminar Fee.

Learning Outcomes

Understand Web Analytics Techniques
Master Google Analytics Operations
Improve User Experience on Your Website
Increase Online and Offline Conversion
Recommend Solutions from Web Data Insights
Prepares you to take Google Analytics & Associate Web Analytics Certifications

Participants should have some basic html coding and website admin access (but not essential)

Day 1 Outline

Introduction to Web Analytics

The Digital World
Web Analytics The Framework
Google Analytics The Tool
What is Web Analytics
PDCA Continuous Improvement

How Google Analytics Works

Google Analytics Platform
Google Essential Terminology
Setup and Manage Account
Setting Up Filters
Setting Up Goals
Lab Practical

Google Analytics Data Collection

Data Collection Overview
Tracking Code Implementation
Setup Event Tracking
Setup Campaign UTM Tagging
Users, Sessions and Interactions
Lab Practical
Class Exercise – Calculating Session Duration

How to Navigate Google Analytics Reports

Navigate Report Overview
Navigate Audience Report
Navigate Acquisition Report
Navigate Adwords Report
Navigate Behaviour Report
Navigate Conversion Report
Lab Practical

Day 2 Outline

Why Business Analysis

The 3C Marketing Framework
What is Communication Design
Learn about Customer Journey
Macro and Micro Tools

KPI and Planning

What is KPI, KGI, KSF
Four Types of Website KPI
Macro and Micro Conversion
Case Study

Designing a Blueprint

Design A Measuring Plan
Design A Infrastructure Plan
Understand Log File Analytics Platform
Understand Packet Sniffing Analytics Platform
Understand Page Tagging Analytics Platform
Data Collection Problem
Create and Implement a Blueprint

Analyzing Trends

Qualitative Analysis
Segmentation and Context
Google Advanced Segment
Google Secondary Dimensions
Web Server Log Files
Web Server Status Codes
Class exercise – Analyzing Metrics

Analyzing Traffic or Referrers

Why Traffic is important
Basic Search Engine Optimization - SEO
Basic Pay Per Click - Google Adwords
Social, Email and Referrer
Class Exercise – Ad Effectiveness

Analyzing Content

Why Content is Important
Keywords and Intend
Funnel Strategy and KPI
Landing Page Optimization (LPO) A/B testing
Entry Form Optimization (EFO)
Case Study
Class Exercise - Bounce rate and exit rate

Reporting and Dashboards

Good Web Analytics Reporting
Effective Report Writing
Develop Logic in Reporting
Google Report Sampling
Google Custom Report
Google Dashboard / Data Studio


WACA - Associate Web Analytics Consultant Exam
Google - Google Analytics Individual Qualification Exam
Submit a basic Google Analytics Report

Contact support@waca.sg for any further information.

Jun 23 - Jun 24, 2017
[ Fri ] - [ Sat ]
9:00 AM - 5:30 PM ICT
Add to Calendar
Standard Fee SOLD OUT 6,470.00 Bt
Venue Address
34 Soi Sukhumvit 101/2, Bangna, Bangkok 10260 Thailand
Web Analytics Consultants Association