tag:peatix.com,2011:1 2021-11-15T08:32:39+08:00 Peatix Thomas tag:peatix.com,2017:event-273323 2017-06-17T14:00:00SGT 2017-06-17T14:00:00SGT

Website Marketing Workshop: Turning your website into a lead generating machineIf you…- have just finished setting up a website and want some expert advice over the copywriting + user experience (UX) – so that you can launch successfully, attract raving fans and start making big bucks fast;- are an experienced entrepreneur or team-leader looking to upgrade your website – so that you can get massive growth from a few strategic changes;- are wondering why your conversion rates are low, why you’re attracting less-than-ideal (or downright horrible) customers or why your messages sound stiff, plain and snooze-worthy;- are trying to figure out what you should change *right now* in order to achieve 10X your results;then this could be the right workshop for you to invest your precious Saturday afternoon in!When building (or improving) your website or landing page, a "conversion first" approach to design and user experience is a must.Simply put "Great websites build trust, and trust is and always has been why people buy things, online and off.So during this knowledge-packed intensive workshop we will cover:- The anatomy of a lead generating website (broken down into Home, About Us, Services pages)- The best ways to capture quality internet leads using a website and landing pages- Conduct a brand exercise on identifying your unique value- How to define your ideal customer avatar- How to design your value proposition- Understand your traffic sources and how to segment themBonus session:- Discover landing pages and why they are the most effective yet underutilized toolWhat you need:- A desire to ask questions and participate, because no one wants to be part of a snooze fest- A pen and a notebook because sadly not everyone has a photographic memory- A commitment to apply the knowledge learned....as cliche as that sounds!You may bring your laptop so that you can build/improve your website quickly and effectively.What you don't need, knowledge on: Online marketing Coding in any shape or form Website design and User Interface (UI)** Workshop Fee is S$19/- for Early Birds, $25/- thereafter**Divya GINNA, Founder, TaiSquare ConsultingDivya is a marketing strategist who helps business owners 10x their revenues by implementing compelling copy and back proof button websites for their business, along with cleverly crafted social media and content strategies that have brought proven results! Prior to leaving her cushy job at Google, Divya joined one of the biggest media agencies in Singapore, the Publicis Groupe. She has handled major accounts such as Tiger Airways and Carlson hotels, where she gathered some great experiences in the world of marketing for brands. Divya is a proud SMU graduate in Information Systems Management with a minor in marketing, one of the toughest courses. This was where she ventured into the foray of web development, design and also online marketing where her true passion lie. A gym addict who also loves badminton and cycling, Divya's ultimate dream is to travel, work with startups all over the world, and make a positive difference to their business!