16 Lessons To Be A Professional Digital Marketer | Peatix tag:peatix.com,2011:1 2021-11-15T08:29:42+08:00 Peatix Celine 16 Lessons To Be A Professional Digital Marketer tag:peatix.com,2017:event-268908 2017-06-03T14:30:00MYT 2017-06-03T14:30:00MYT Grow With Digital EraThe digital landscape is propelling at lightning speed. Every industry has actually been impacted by the advancements in digital-- from retail to brand names and also firms. Has your supervisor lately appointed you a digital advertising role? Are you a project or account manager at a creative agency? Are you working with a small or medium business or a startup, where you need to handle all digital works by yourselves? Then this bootcamp is exactly what you should look for! Specifically designed for students and also professionals who would like to obtain a further understanding of every single knowledge about digital marketing.This hands-on and very practical class will share you with tips as well as techniques on how to shout out your brands and also commercialization method, what digital channels are readily available to you as well as the best ways to use them, and also ways to track and assess all of your marketing initiatives with data-driven choices.Why Digital Marketing, But Not Conventional Marketing?Do you aware your life is getting more digitalised? Smartphone, Online Shopping, Facebook, Google etc. You cannot deny the fact that digital marketing is rising. Everyone cannot leave without Internet and smartphone. You will able to leave your purse at home but never leave your smartphone aside you. This phenomenon has told you digital marketing has grown from a dubious trend to a significant influence in a comparatively short period of time.By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Brands are cutting budgets in marketing, where brands still need marketing. Hence more budget in digital marketing, less budget in traditional offline marketing. Digital Marketing skill will increase the pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.3 Major Benefits of Being a Digital Marketing ExpertGenerate More Leads/Sales For Your Business with Minimum Marketing BudgetsBecome an In-Demand ProfessionalStand Out From Your Peers16 Lessons to Be A Professional Digital MarketerLesson 1 - Introduction to DMSetting Your GoalsUnderstanding Your Customer's PersonaPlanning Your Digital Marketing CampaignHow To Retain and Automate The Sales Follow Up Using Email MarketingLesson 2 - Setting up Your Website (Part 1)What is WordpressSetting up Domain and HostingSetting up Your First Wordpress SiteCustomising the Basic LayoutLesson 3 - Setting up Your Website (Part 2)Setting up Theme on WordpressSetting up Landing PageLesson 4 - Search Engine OptimisationBasic of SEOHow to Identify Keywords that Has SearchesComparing Your CompetitionOnpage OptimizationOffpage OptimizationCompetition Analysis SoftwareLesson 5 - Social Media Marketing (Part 1)What is Facebook MarketingHow to Setup PageUnderstanding Types of Advertisement in FacebookLesson 6 - Social Media Marketing (Part 2)How to Set up Instagram AccountHow to Use Instagram as Marketing ToolSetting up Youtube ChannelHow to use Youtube Marketing to Generate LeadsLesson 7 - Social Media Marketing (Part 3)How to use LinkedIn for BusinessSetting up and Optimizing LinkedIn ProfileUnderstanding Types of Ads in LinkedInSetting up Your Twitter AccountLeveraging Twitter for Marketing PurposesLesson 8 - Affiliate MarketingIntroduction to Affiliate MarketingTypes of Affiliate Marketing AvailableHow to Earn Passive Income Through AffiliateLesson 9 - Landing Page OptimizationOptimizing Your Landing PageSetting up Your First Landing PageImportance of A/B TestingHow to Use Heatmap For Testing PurposeHow to use Google AnalyticsLesson 10 - Facebook AdvertisingBest Methods in Using FB Paid AdsSetting up and Optimizing a FB CampaignLesson 11 - Google AdvertisingUnderstanding the Type of Google Paid AdsSetting up Your Google Ads CampaignSetting up RemarketingLesson 12 - Linkedin & Youtube MarketingUnderstanding the Type of LinkedIn AdsSetting up Your First LinkedIn CampaignUnderstanding the Type of Youtube AdsSetting Up Your First Youtube CampaignLesson 13 - Content ManagementHow to Identify What Content for PersonasHow to Prepare Content in Different FormatsHow to Craft Content in WebsitesHow to Identify Viral ContentsLesson 14 - Video AnimationUsing Software to Create Professional VideosLesson 15 - E-Mail MarketingUnderstanding the Importance of Email MarketingHow to Craft Email for Higher InboxHow to Increase Open Rate of EmailHow to Set up an Email Campaign on AutopilotLesson 16 - Mobile MarketingUnderstanding the Importance of Mobile MarketingHow to Use Mobile Marketing to Generate More Leads & BrandingTypes of Mobile Advertising AvailableWho We Are?We have over 48 years of combined experience, we help organisations & individuals take advantage of the opportunities created from digital disruption. Our specialty is creating long-term digital academies to effect major change within large organisations. We use proprietary research techniques and our experience to identify your requirements and customise digital development programs. Our training philosophy is focused on highly practical knowledge that delegates can use straight away.Why Study Digital Marketing with DMC?We are one of the pioneers of digital marketing in Malaysia. We consulted and created digital marketing courses for universities and institutions.We teach only what works today. Our courses are all up-to-date and we only focus on strategies that work, not just theories.We have a wealth of practical experiences. We manage many big corporations and SME accounts in digital marketing helping them to generate leads and awareness.We simply care about you. We know how to make you comfortable and want to see you succeed in digital marketing.Our Past Trainings