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Web Analytics Bootcamp - claim SkillsFuture credit

Description

This is a two day seminar - June 2nd and June 3rd. Each day runs from 9AM to 5:30PM.

Payment

Pay $100 ONLY + $500 **SkillsFuture Credit for Textbook, Seminar Fee and Certification Fee.

Learning Outcomes

Understand Web Analytics Techniques
Master Google Analytics Operations
Improve User Experience on Your Website
Increase Online and Offline Conversion
Recommend Solutions from Web Data Insights
Prepares you to take Google Analytics & Associate Web Analytics Certifications

Participants should have some basic html coding and website admin access (but not essential)


Day 1 Outline

Introduction to Web Analytics


The Digital World
Web Analytics The Framework
Google Analytics The Tool
What is Web Analytics
PDCA Continuous Improvement


How Google Analytics Works


Google Analytics Platform
Google Essential Terminology
Setup and Manage Account
Setting Up Filters
Setting Up Goals
Lab Practical


Google Analytics Data Collection


Data Collection Overview
Tracking Code Implementation
Setup Event Tracking
Setup Campaign UTM Tagging
Users, Sessions and Interactions
Lab Practical
Class Exercise – Calculating Session Duration


How to Navigate Google Analytics Reports


Navigate Report Overview
Navigate Audience Report
Navigate Acquisition Report
Navigate Adwords Report
Navigate Behaviour Report
Navigate Conversion Report
Lab Practical


Day 2 Outline

Why Business Analysis


The 3C Marketing Framework
What is Communication Design
Learn about Customer Journey
Macro and Micro Tools


KPI and Planning


What is KPI, KGI, KSF
Four Types of Website KPI
Macro and Micro Conversion
Case Study


Designing a Blueprint


Design A Measuring Plan
Design A Infrastructure Plan
Understand Log File Analytics Platform
Understand Packet Sniffing Analytics Platform
Understand Page Tagging Analytics Platform
Data Collection Problem
Create and Implement a Blueprint


Analyzing Trends


Qualitative Analysis
Segmentation and Context
Google Advanced Segment
Google Secondary Dimensions
Web Server Log Files
Web Server Status Codes
Class exercise – Analyzing Metrics


Analyzing Traffic or Referrers


Why Traffic is important
Basic Search Engine Optimization - SEO
Basic Pay Per Click - Google Adwords
Social, Email and Referrer
Class Exercise – Ad Effectiveness


Analyzing Content


Why Content is Important
Keywords and Intend
Funnel Strategy and KPI
Landing Page Optimization (LPO) A/B testing
Entry Form Optimization (EFO)
Case Study
Class Exercise - Bounce rate and exit rate


Reporting and Dashboards


Good Web Analytics Reporting
Effective Report Writing
Develop Logic in Reporting
Google Report Sampling
Google Custom Report
Google Dashboard / Data Studio

Certification

WACA - Associate Web Analytics Consultant Exam
Google - Google Analytics Individual Qualification Exam
Submit a basic Google Analytics Report

Skillsfuture claim

SkillsFuture Credit is for all Singaporeans aged 25 and above.

Step 1: Sign up for training and make payment via PayPal

Step 2: An invoice will be emailed to you within 3 days

Step 3: IMPORTANT - have Invoice ready and take note of course reference CRS-N-0040785

Step 4: Proceed to Skillfuture for claim, ensure course reference CRS-N-0040785 is correct

Step 5: If you need extra help with claim click here


Jun 2 - Jun 3, 2017
[ Fri ] - [ Sat ]
9:00 AM - 5:30 PM SGT
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Venue
Tickets
Standard Seminar Fee SOLD OUT $600.00
Venue Address
#06-01, 190 Clemenceau Avenue Singapore
Organizer
Web Analytics Consultants Association
192 Followers