Web Analytics Training : Intensive 1 Day Course
Are you seeking a new direction? You have a great business idea but you aren't getting enough traffic or enough conversions? Seeking a career change and want to get into the field of Digital Marketing?
H Space partnered with WACA (Web Anaytics Consultants Association) instructor to offer Web Analytic training and teach you how to convert web visitors into leads.
This course is for novice Web Analytics users or business people who’d like to understand more about Web Analytics and how it is used to analyze online traffic data. In this course you will be guided in basic approaches to querying and exploring data using Web Analytics.
One class capacity maximum 25 pax only.
Who Should Attend :
- Business owner who want to explore digital marketing
- Startup & Young Entreprenuer
- eCommerce / Online shop owners
What You'll Learn In 1 Day :
What is Web Analytics? The role of the web in today’s society and the significance of Web Analytics
Business Analysis - Analyze businesses by utilizing proven frameworks
KPI and Planning – How to set intermediate targets that leads to the achievement of final goals
Designing a blueprint for Web Analysis – Tools and techniques necessary for web analysis and how to report analysis results
Analyzing Trends – How to grasp overall trends from key indicators such as users, page views, sessions, session duration and conversions
Analyzing Referrers - How to analyze each type of referrer including paid media which is becoming increasingly important
Content Analysis – Reducing Bounce rate and exit rate, reasons why users leave the a site, and how to improve a particular page or site
Proposals and Reports - Creating easy to understand proposals and reports.
About H Space
H Space is a coworking space offering a seamless, integrated working experience. Whether you're a creative freelancer, independent consultant, sole proprietor, microbusiness, small business, startup, or a Small & Medium Enterprise (SME) it's all birds of a feather; We're all cut from the same entrepreneurial, passionate cloth. We’re out to do what we love. When like-minded people meet, great things happen. Join us today and work better, together.
Trainer - David Chan
David Chan is one of the most experienced WACA lecturer and SEO practitioner from Singapore. He has more than 18 years of experience in marketing and sales of IT solutions, from channel to corporate sales, field sales to marketing management, David has intimate knowledge. Over the last 5 years he has focus in helping clients with inbound marketing, harnessing their websites to be an effective marketing tool. His transparency and accountability in consultancy management has turned many clients into long term partners.
Besides keeping abreast with the latest SEO development and training, David has a strong passion for Conversion Optimization; couple with his experience in the sales domain, his niche is helping clients to discover their Unique Selling Proposition and translating them onto the web. His past projects include helping a premium corporate travel agency to revamp and optimize their website, a International hotel chain with SEO strategy and a major Singapore tourist attraction for digital and web consultation.