Video Content Marketing: Facebook, Instagram and YouTube Marketing Strategy (15 May & 16 May 2017)


Total training hours: 2 Days

Day 1: 15 May 2017, Monday, 10am to 5pm

Day 2: 16 May 2017, Tuesday, 10am to 5pm

This workshop is Skills Future Claimable. Please select "$498 via Skills Future Credits" option, and we will email you the instructions on how you can pay us directly with your Skills Future Credits. No cash required.

Skills Future Course Code: CRS-N-0041549

The most powerful and engaging content on Facebook and Instagram are Videos. If you have ideas to be translated to a Video Content as your Marketing Strategy, but do not know how to start, this is the workshop for you! Our trainer will help you put together a Video Content Marketing Strategy, so come join us!

Hardware & Software Requirements:

(a) Smart Phone (Good Quality Video Recording)

(b) Macbook Air / Pro

(c) Quick Time App (FREE) - For Recording Video / Screen / Audio

(d) iMovie for editing your videos

Who is this workshop for?
• Marketing Executives
• Social Media Marketing Executives
• Digital Marketing Executives
• Startups and Business Owners
• Financial Advisors, Property Agents

Learning Outcomes:
(a) Learn to create video contents for your work or business
(b) Brainstorm and Research content to translate into your video marketing strategy

1. Introduction to the Workshop

(a) Why is Video Content Marketing the next up and coming trend

(b) REAL WORLD case study of videos going viral in engagements

2. Social Media Marketing: Graphic VS Video

(a) Facebook - Graphic VS Video
(b) Instagram - Graphic VS Video

What are the big retail companies doing on Facebook, Instagram and YouTube?

3. Type of Videos on Social Media and YouTube

(a) Understand about video marketing strategy
(b) Facebook Videos, and Live Video Functions
(c) Understand about video marketing strategy on Instagram
(d) What is Instagram Stories, and how does it work?

4. Discussion Activity: Video Content Strategy and Planning

(a) What's the process of Video Content Marketing

(b) How can you apply Video Content Marketing for your work and business

(c) Plan your very own flow chart of contents for Video Content Marketing

5. Content Brainstorming Session

(a) Brainstorm for ideas, draw it down into something that you can execute with videos
(b) Consultation of your video content ideas
(c) Finalising on your video content strategy

6. Hands-on Activity: Record and Compile your Content for Editing
(a) Research
(b) Design
(c) Record, Film or Shoot your Videos for editing

7. Hands on activity: Video Editing, Compilation, Adding Text, Exporting Video
(a) Importing your videos into your Mac Computer
(b) Editing your videos with iMovie
(c) Effects and Functions in iMovie, Exporting your videos

8. Setting up a YouTube page: Personal / Business Gmail Account Required
(a) Create a YouTube Account
(b) Design your YouTube Banner

9. Understanding Campaign Goals on Social Media
(a) Driving Engagements
(b) Setting your Video Content Marketing Goals
(c) YouTube Analytics and Features

10. Consultation / Q&A with Trainer

What you'll need to bring to class:
• Mac Laptop & Charger
• Mouse & Mouse Pad
• iMovie Application Installed in your Mac Laptop
• Quick Time Application (For Screen, Video & Audio Recording) on your Mac Laptop
• High Definition Smart Phone for Video Recording
• Basic handouts will be provided during the workshop

About the Trainer

Charmaine is the Founder and Lead Trainer of Sky Digital Agency and The Good Designers.

She is generous in dishing out tips and tricks, and always excited to bounce ideas with participants, helping them to learn within their industry's needs and customer's journey. Charmaine makes learning interactive, candid and fun, helping learners to be excited about applying what they have learned in their work or business even after the workshop.

Always looking for opportunities to pay it forward in the community, will her knowledge and skill sets. Charmaine also trains youth at risks (in collaboration with MSF) under her social enterprise called The Good Designers.

The Good Designers currently has 7 Workshops Skills Future Approved and Claimable. From YouTube Marketing, Facebook Marketing, Adobe Photoshop and Adobe Dreamweaver workshops to Infographics Marketing!

More details about The Good Designers: Facebook | Instagram | YouTube | Website

Our workshop reviews are also available on Facebook Reviews


1. Who can i contact should i have questions?
You may e-mail us at peatix@thegooddesigners.com

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 4 people to proceed with the class.

In the event that there is insufficient participants, The Good Designers reserves the right to reschedule the class. Under such circumstances, we will inform you no later than 3 days before the event.

3. What are my transport options getting to the event?

Waterloo Centre, 261 Waterloo Street, Level 4, Singapore 180261

Nearest MRT Station(s):

(a) Bras Basar (Circle Line) - 2 to 3 mins walk
Take the exit to Queen's Street and walk down the road till you see WATERLOO CENTRE.

(b) Bugis (Green Line) - 8 to 10 mins walk

For drivers, parking is available in the building's basement at $2 per hour.

Alternatively, you can also park at Manulife and walk over to Waterloo Centre.

  • The event description was updated. Diff#244311 2017-05-05 03:24:10
May 15 - May 16, 2017
[ Mon ] - [ Tue ]
10:00 AM - 5:00 PM SGT
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Waterloo Centre, 261 Waterloo Street, Level 4
$498 via Skills Future Credits FULL
Regular Ticket (2 Days) SOLD OUT $498.00
Venue Address
180261 Singapore
The Good Designers (Creative & Infographics Workshop)