SEO & SEM: Fundamentals to Internet Marketing (Saturday)


Time: 10.00am to 6.00pm

What you will take away from this Hands-On Workshop:

  • Learn how you can start driving traffic to your website
  • Learn SEO & SEM basics to start generating leads from your marketing efforts online
  • Learn how Lead Generation works online

By the end of the workshop, you will know what you need on your website to kickstart lead generation from your website.

Workshop Topic Overview:

1. Introduction to the workshop

- What is Internet Marketing?

- What is Search Engine Optimization (SEO)?

- What is Search Engine Marketing (SEM)?

- What's your Buyer's Journey on the Internet

2. Guide to Internet Marketing: Websites

- How does Google rank my website?

- How do I decide on the keywords for my ads?

- Learn 5 Tips to better Internet Marketing

- Create a SEO & SEM keyword Strategy

- 9 Tips to having better conversions on your website

3. Landing Pages

- What are Landing Pages, and why are they important in lead conversion?

- How to use Landing Pages effectively

- Contents you will need on your landing page to convert your website traffic and visitors

4. Creating a landing page

- Creating a Landing Page Step by Step with Trainer (No coding required)

- Creating your own Landing Page (No coding required)

5. Google Analytics

- Integrating Google Analytics in your landing page

- How to understand Google Analytics Reports and what it has to offer

- Things you need to note in Google Analytics

6. FREE to use method to Generate Leads from your social media marketing

7. Consultation with the Trainer on your Internet Marketing Strategy

P.S. Our weekend classes tend to sell out. Sign up early to avoid disappointment!

What you'll need to bring to class:
• Laptop & Charger
• Mouse & Mouse Pad

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What you need to know (for Singaporeans above 25 years old):

This workshop is Skills Future Approved and Claimable.

For payment instructions on how you can pay us directly with SkillsFuture a Future Credits, please select ticket option "$360 via Skills Future Credit" option or email us directly at skillsfuture@skycrm.asia for payment instructions. No cash required.

Course code on Skills Future Directory: CRS-N-0040462

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About the Trainer

Charmaine, is the Founder and Creative Director of Sky Digital Agency. Being a designer by training, she was intrigue by many things when she started her agency back in 2010. From Facebook marketing to SEO & SEM, she has became a self-taught marketer and hands-on practitioner.

A hands-on marketer and practitioner who believes in learning a new skill everyday, challenging herself to explore and embrace technology, even if it meant to try shopping in a mandarin app, like the TaoBao Shopping App when AliPay was no longer a requirement to create an account on TaoBao.

She is generous in dishing out tips and tricks, and always excited to bounce ideas off participants. Charmaine makes learning interactive, candid and fun, helping learners to be excited about applying what they have learned in their work or business even after the workshop.

If you're looking to learn abundantly, and use the internet as a marketing tool to help your business stand out in today's every growing technology, you have to join Charmaine at the workshop.

She strongly believes that the training industry needs more small class workshops that are conducted in a small group setting of max. 6 participants, and that is what Sky Digital Agency has pride themselves to do.

Here are some generous workshop reviews our participants have left us on Facebook on how our workshops have helped them be a better marketer for their work, business, and startups:

More reviews of our workshop are also available on our Facebook Page

Stop losing customers online! Sign up for our workshop to be a better internet marketer today!

Receive a Certificate of Completion from Sky Digital Agency at the end of the workshop too!
Attain an important skill that will add value to your resume, and your work, job and business.

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1. Who can i contact should i have questions?
You may e-mail us at workshops@skycrm.asia

2. Is there a minimum class size to proceed?

Yes. We require a minimum class size of 3 people to proceed with the class.

In the event that there are insufficient participants, we reserve the right to reschedule the class. In such circumstances, we will notify you no later than 3~5 days before the event.

3. Where is the venue of the workshop?
Waterloo Centre, 261 Waterloo Street, Level 4, Singapore 180261

Giving Week workshop last December where we held a workshop that was free for non-profit organizations to attend. If you're a non-profit who would like to attend our workshops, email us and we will invite you whenever we have 4 paying participants at our workshop.

Look no further if you're marketing online. This is a workshop you have to attend if you own a website. Start getting searched online, and understand how Google ranks your website. STOP losing customers to your competitors!

  • The event description was updated. Diff#245008 2017-05-09 01:46:07
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Sat May 13, 2017
10:00 AM - 6:00 PM SGT
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261 Waterloo Street, Level 4
$360 via Skills Future Credit FULL
Standard Ticket SOLD OUT $360.00
Venue Address
261 Waterloo Street Singapore
Bras Besar MRT, take Exit A (Queen's Street)
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